US College Sport

NCAA president Charlie Baker has called on the US college athletics governing body to create ways for Division I schools to enter into name, image and likeness (NIL) deals directly with their athletes.

US college athletes competing in the Big Ten Conference are to be given the chance to build their personal brands and explore commercial opportunities via the use of digital media clips featuring them…

UK pay-television broadcaster Sky has stepped in to show US college football and basketball in the UK for the remainder of the 2023-24 season and the whole of 2024-25, ensuring that NCAA Division I football and basketball will receive coverage after almost three months without a deal.

Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…

The National Collegiate Athletic Association (NCAA) has renewed its hospitality and ticket partnership with Endeavor-owned On Location in a multi-year deal

Sports merchandise company Fanatics has announced a long-term agreement with the Collegiate Licensing Co. (CLC) to sell licensed fan merchandise from US colleges to an international fanbase

College athletics media and technology company Learfield has announced a "comprehensive deleveraging transaction" with its lenders to reduce its outstanding debt by more than $600m (€559m) as the company s…

Oregon State and Washington State Universities, the two remaining Pac-12 schools following the mass exodus to three other conferences, have filed an emergency temporary restraining order against the collegiate…

The Atlantic Coast Conference (ACC) today (Friday) voted to add three schools to its league, including two more from the beleaguered rival Pac-12 which looks destined to fold in 2024

A number of Disney channels, including sports broadcaster ESPN, went dark yesterday (Thursday) for Charter Spectrum subscribers amid a dispute over the terms of a carriage agreement.

US-based exercise equipment and media company Peloton has announced a new strategy to partner with colleges, universities, athletes and student platforms, with the University of Michigan the first to sign up.

Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama

The Pac-12, one of the Power Five conferences, has been left with just four teams after a series of re-alignments in college sports

The Pac-12 Conference is considering a streaming-centered media-rights deal with Apple amid a number of departures from the conference

The entertainment-focused CW Network has acquired exclusive rights to a slate of college football and basketball games from the Atlantic Coast Conference

Pete Bevacqua is to quit his role as chairman of NBC Sports Group to become athletic director at Notre Dame, the prestigious US university

US college sports conference Big 12 has announced plans to create an internal commercial sales division for the first time in its 27-year history

Gemini Sports Analytics and data, technology and broadcast services group Genius Sports have announced a new partnership to integrate official National Collegiate Athletic Association (NCAA) football and…