Marketing

World Skate, the international federation for sports performed on skating wheels, has agreed a four-year deal with Mediapro for the agency and production group to market its events globally

Discovery-owned Eurosport Events will continue to promote the FIA World Touring Car Cup (WTCR) until at least 2025 after signing off on a three-year renewal

Specialist sports data and technology firm Genius Sports Group has today (Wednesday) unveiled a company rebrand that will unite its various entities under one identity

The SRO Motorsports Group has appointed the marketing agency, WePlay, to lead the digital strategy and content marketing for the 2021 FIA Motorsport Games

The Learfield IMG College agency has named Jennifer Davis of Amazon Web Services, the cloud computing subsidiary of the online retail giant, as its chief marketing officer

Sports brands including Adidas and Nike are facing a backlash in China over their stances on sourcing cotton from the country's Xinjiang province

Uefa is searching for an external media agency to carry out a range of marketing promotions and services around its competitions and competition-related activities during the 2021-22 to 2023-24 cycle

Deal provides key reach opportunity as US sports betting landscape matures

Formula 1 has agreed a ‘long-term’ deal with Getty Images to become the Official Photographic Agency for the motorsport series.

The Infront agency has committed to a long-term investment in squash in a deal that involves a minority equity shareholding in a new company set up to manage and commercialise the Professional Squash Association’s c…

The Sportfive agency has added Thailand’s Jasmine Suwannapura to the collection of professional golfers that it represents.

The Sportfive agency has been mandated by LaLiga outfit Atlético de Madrid to increase its market presence internationally, most notably in China and North America.

Indian conglomerate Reliance Industries has announced the rebranding of its sports and lifestyle business, following its recent buyout of IMG's stake in the joint venture between the two companies

English Premier League club Manchester City has announced a partnership with digital payments company Alipay to launch a digital ecommerce and experiences portal for fans in China

Fifa is offering Visa credit card holders in Qatar access to a special presale of Club World Cup tickets, for the competition that starts on February 4

Football’s world governing body has launched 'Fifa Sound', a fan engagement initiative combining music and football created in partnership with global music company Universal Music Group.

China's national statistics bureau and General Administration of Sports announced that the 'total output' of the country's sports industry was 2.9tn yuan ($450bn) in 2019, a figure that had grown by 10