Marketing
World Skate awards Mediapro development, rights distribution role ahead of Tokyo bow
World Skate, the international federation for sports performed on skating wheels, has agreed a four-year deal with Mediapro for the agency and production group to market its events globally
WTCR promoter Eurosport Events agrees extension with FIA
Discovery-owned Eurosport Events will continue to promote the FIA World Touring Car Cup (WTCR) until at least 2025 after signing off on a three-year renewal
Genius Sports unites activities under one brand ahead of going public
Specialist sports data and technology firm Genius Sports Group has today (Wednesday) unveiled a company rebrand that will unite its various entities under one identity
WePlay to lead digital strategy for 2021 FIA Motorsport Games
The SRO Motorsports Group has appointed the marketing agency, WePlay, to lead the digital strategy and content marketing for the 2021 FIA Motorsport Games
Learfield IMG College recruits AWS’ Davis as CMO
The Learfield IMG College agency has named Jennifer Davis of Amazon Web Services, the cloud computing subsidiary of the online retail giant, as its chief marketing officer
Western sports brands face Chinese backlash over Xinjiang stances
Sports brands including Adidas and Nike are facing a backlash in China over their stances on sourcing cotton from the country's Xinjiang province
Uefa searching for external media agency for promotional activities
Uefa is searching for an external media agency to carry out a range of marketing promotions and services around its competitions and competition-related activities during the 2021-22 to 2023-24 cycle
BetMGM, Topgolf strike marketing and promotional agreement
Deal provides key reach opportunity as US sports betting landscape matures
Getty Images to become official F1 photography agency
Formula 1 has agreed a ‘long-term’ deal with Getty Images to become the Official Photographic Agency for the motorsport series.
Infront makes squash equity investment in long-term PSA commercial deal
The Infront agency has committed to a long-term investment in squash in a deal that involves a minority equity shareholding in a new company set up to manage and commercialise the Professional Squash Association’s c…
Sportfive to represent LPGA Tour’s Suwannapura
The Sportfive agency has added Thailand’s Jasmine Suwannapura to the collection of professional golfers that it represents.
Atlético Madrid hires Sportfive to boost market presence in China, North America
The Sportfive agency has been mandated by LaLiga outfit Atlético de Madrid to increase its market presence internationally, most notably in China and North America.
Reliance rebrands former IMG joint venture to Rise Worldwide
Indian conglomerate Reliance Industries has announced the rebranding of its sports and lifestyle business, following its recent buyout of IMG's stake in the joint venture between the two companies
Manchester City launches Alipay partnership in China
English Premier League club Manchester City has announced a partnership with digital payments company Alipay to launch a digital ecommerce and experiences portal for fans in China
Round-Up: Fifa opens CWC ticket sales, Indonesian Liga 1 decision today, Chinese tennis warns players against travel, and more
Fifa is offering Visa credit card holders in Qatar access to a special presale of Club World Cup tickets, for the competition that starts on February 4
Fifa launches music initiative with Universal Music Group
Football’s world governing body has launched 'Fifa Sound', a fan engagement initiative combining music and football created in partnership with global music company Universal Music Group.
Round-Up: China sports industry ‘output’ hits $450bn, CBA takes rights back from Infront, and more
China's national statistics bureau and General Administration of Sports announced that the 'total output' of the country's sports industry was 2.9tn yuan ($450bn) in 2019, a figure that had grown by 10