Marketing

American Football
Fan Engagement

Kansas City Chiefs is leading the National Football League's attempts to branch out to international markets after enjoying a huge rise in social media engagement following back-to-back Super Bowl wins.
Golf
Industry Moves

James Ralley, World Rugby’s director of partnerships and brand, has left the organisation to become the commercial director for the St Andrews Links Trust, the body that manages the seven links golf courses at St Andrews in Scotland.
Motorsport
Sponsorship & Marketing

Formula 1 has promoted Emily Prazer, the chief commercial officer for last year’s inaugural Las Vegas Grand Prix, to fulfil the same role for the global motor racing series.
Multiple Sports
Media

IMG has this morning unveiled sweeping changes to its branding at its inaugural IMG Summit event in Oxfordshire, UK, modernising its logo and retiring the Seven League brand entirely in an attempt to offer…
Motorsport
Marketing

Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
Multiple Sports
Marketing

Digital media executive Mark Gilbert has launched an analytics, brand, content and communications consultancy
Multiple Sports
Fan Engagement

Dean Drury, head of product and innovation (digital and data) at CSM, on why the decline of third-party cookies won't be the death of data collection.
Football
Marketing

LaLiga today (Monday) unveiled its first brand overhaul in 30 years, as it embarks on a new era under the title sponsorship of video game developer EA Sports
Football
Fan Engagement

LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Football
Industry Moves

Manchester United has hired The Women’s Football Magazine editor-in-chief Helen Rowe-Willcocks as its first staff member dedicated to creating and managing content for its Women’s Super League team, Man…
Baseball
Marketing

IPTV operator Fubo has announced the addition of MLB.TV to its programming line-up, which will feature the channel in time for Major League Baseball's Opening Day on March 30
Swimming
Industry Moves

British Swimming has appointed Drew Barrand as its new chief executive ahead of next year’s Olympic and Paralympic Games in Paris.
Multiple Sports
Industry Moves

Fanatics Collectibles, the trading cards and collectibles division of sports merchandise and digital platform Fanatics, has announced Ken Turner as its first chief marketing officer
NFL
Fan Engagement

Team working with Bundesliga club to advance fan development initiatives
Basketball
Marketing

In contrast to Jordi Bertomeu’s careful, statesman-like aura, Euroleague Basketball’s new interim chief executive Marshall Glickman has all the hallmarks of a maverick.
Football
Events

Anschutz Entertainment Group (AEG), the owners of Major League Soccer's Los Angeles Galaxy, is hosting the second Coachella Valley Invitational which will feature 12 MLS teams between January 29 and February…
Football
Media

Major League Soccer's championship game generated its largest domestic television audience since 1997 as Los Angeles FC dramatically defeated Philadelphia Union on penalty kicks at Banc of California Stadium…
UFC
Sponsorship & Marketing

Battle Motors has been named the first-ever official electric commercial truck of the Ultimate Fighting Championship in a multiyear national marketing partnership