Marketing

Two leading Australian sports industry academics distil five key challenges for sports industry leaders, identified at last month's SportNXT conference in Melbourne.

Publicis Sport & Entertainment has conducted a study into UK perceptions about athlete activism. The firm’s global head, Ben Cronin, unpacks the sponsorship implications of the research.

Speaking at SportNXT, the new thought leadership summit in Melbourne, leading executives at a panel discussion on 'Marketing & Fan Engagement in the Digital Age' urged sports federations to add more content…

The CEO of the NRL's Melbourne Storm talks commercial innovation, matchday experience, pandemic recovery, and more.
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The Discovery Sports arm of media group Discovery has promoted David Bernard-Bret to oversee all marketing activity for the company’s sports business and brands.

Industry insiders confident that participation boom is real Growing middle class seeks active lifestyles and new pastimes Home-grown elite events and athletes expected in coming years
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In this recording of a webinar that took place on February 10, our panel explore how sports organisations can provide safe and respectful platforms for female athletes to demonstrate their sporting talents, as well work with media partners to deliver suitable and optimised portrayals of women’s events.
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With 2022 promising one of the most exciting women’s sports calendars in history, Chris Hurst, trustee of the Women’s Sport Trust, examines where the growth opportunities are for the industry.

Online retail giant to run ad during NFL title game touting upcoming coverage

Sports data marketing agency Two Circles has acquired LiveWire Sport, the digital sports content company whose clients include the Premier League, the All England Lawn Tennis and Croquet Club, World Rugby…

Australian-themed US restaurant chain Outback Steakhouse has signed up 12 college basketball athletes to strengthen the brand’s presence in US college sports.

Hajime Shoji, the COO of Japan's domestic rugby union league, explains how the competition has been extensively remodelled to capitalise on a surge of interest in rugby in Japan following the country's hosting of the 2019 World Cup.
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The Sportfive agency has expanded its esports presence by entering into a strategic collaboration with Los Angeles-based gaming agency Bad Moon Talent

Ellie Norman has stepped down as head of marketing for the Formula 1 motor racing series after four and a half years in the role

Spain’s LaLiga has appointed Octavi Anoro to be its new international director, with responsibility for coordinating its 11 offices around the world and its international strategy.

Japanese agency Xross Sports Marketing will become the first private entity to operate a team in the International Basketball Federation’s (Fiba’s) 3x3 Women’s Series, the sport’s world governing body ha…