The Learfield IMG College agency has unveiled a comprehensive rebrand, which includes a new logo and the shortening of its name to Learfield

There has been no let-up in the challenges for the Tokyo 2020 Olympics in the final days before it starts

Data and technology company Genius Sports has expanded its association with Canadian football through a new strategic partnership with Mediapro Canada, which manages global and domestic media rights to…

The United Rugby Championship, the rebranded tournament previously known as Pro14, has signed a strategic consulting deal with sports and entertainment agency Roc Nation

Super League Triathlon has launched a new corporate hospitality experience for its events, with a focus on health and well-being for guests

Italian football club AC Milan has opened an office in Shanghai and is set to launch a new academy in China as it looks to boost its presence in the country

The Two Circles agency has teamed up with the European Tour and Ryder Cup Europe to launch Tour Consumer Experiences, an 11-year strategic venture that will manage the sales and marketing of all ticketing…

World Skate, the international federation for sports performed on skating wheels, has agreed a four-year deal with Mediapro for the agency and production group to market its events globally

Discovery-owned Eurosport Events will continue to promote the FIA World Touring Car Cup (WTCR) until at least 2025 after signing off on a three-year renewal

Specialist sports data and technology firm Genius Sports Group has today (Wednesday) unveiled a company rebrand that will unite its various entities under one identity

The SRO Motorsports Group has appointed the marketing agency, WePlay, to lead the digital strategy and content marketing for the 2021 FIA Motorsport Games

The Learfield IMG College agency has named Jennifer Davis of Amazon Web Services, the cloud computing subsidiary of the online retail giant, as its chief marketing officer

Sports brands including Adidas and Nike are facing a backlash in China over their stances on sourcing cotton from the country's Xinjiang province

Uefa is searching for an external media agency to carry out a range of marketing promotions and services around its competitions and competition-related activities during the 2021-22 to 2023-24 cycle

Deal provides key reach opportunity as US sports betting landscape matures

Formula 1 has agreed a ‘long-term’ deal with Getty Images to become the Official Photographic Agency for the motorsport series.

The Infront agency has committed to a long-term investment in squash in a deal that involves a minority equity shareholding in a new company set up to manage and commercialise the Professional Squash Association’s c…