Marketing

Data-driven sports marketing agency Two Circles has expanded its relationship with the NFL to cover international advertising sales across the American football league’s digital platforms.

Adam Kelly, co-president at IMG Media & Events, was among the speakers at the APOS 2021 virtual conference. Here Kevin McCullagh summarises some of the standout themes and ideas from the event

Brett Gosper, the former chief executive of World Rugby, speaks to SportBusiness about his new role as the NFL’s head of Europe and the UK ahead of this weekend’s NFL London Games at the Tottenham Hotspur Stadium.

InCrowd, the data-driven fan experience technology company co-founded by Aidan Cooney, has named the experienced commercial rights executive Simon Thomas as its chairman

In the first part of a two-part interview, the Australian football federation's commercial head Tom Rischbieth outlines the organisation's plans to capitalise on the upcoming Women's World Cup.

The World Endurance Championship has signalled its intention to return to a three-continents calendar in 2022, while Automobile Club de l’Ouest has agreed a deal to continue as promoter of the motor-racing s…

The International Cricket Council has issued a Request for Proposals for the appointment of a media planning and buying agency in India and the United Arab Emirates for the forthcoming men’s T20 World C…

In a guest article for SportBusiness, Denis Green, global head of communications for the Mailman digital agency, speaks to Li Shen, head of sports content operations at Xiaohongshu. The growing social media 'lifestyle' app is popular among young and female Chinese audiences and has ambitions to be a bigger platform for sports content

Peter Smith, a long-standing executive at the IMG agency and the force behind the creation of the agency’s international broadcast rights business, has died at the age of 76.

South African Premier Soccer League club Mamelodi Sundowns has signed a wide-ranging agreement with sports and entertainment agency Roc Nation Sports

Bayern Munich’s Asia president Rouven Kasper is leaving the club to join fellow German Bundesliga football team VfB Stuttgart as its chief marketing and sales officer.

Wolverhampton Wanderers has agreed a wide-ranging tie-up with Evil Geniuses through which the English Premier League football club’s owner, Chinese conglomerate Fosun, has acquired a minority stake in t…

Italian Serie A giant Juventus FC is looking to recruit a digital marketing officer to guide and coordinate online communication campaigns and enhance the development of its digital channels

The Learfield IMG College agency has unveiled a comprehensive rebrand, which includes a new logo and the shortening of its name to Learfield

There has been no let-up in the challenges for the Tokyo 2020 Olympics in the final days before it starts

Data and technology company Genius Sports has expanded its association with Canadian football through a new strategic partnership with Mediapro Canada, which manages global and domestic media rights to…

The United Rugby Championship, the rebranded tournament previously known as Pro14, has signed a strategic consulting deal with sports and entertainment agency Roc Nation