Marketing
Learfield IMG College rebranded as ‘Learfield’
The Learfield IMG College agency has unveiled a comprehensive rebrand, which includes a new logo and the shortening of its name to Learfield
Tokyo 2020 battles cancellation speculation and other challenges on home straight
There has been no let-up in the challenges for the Tokyo 2020 Olympics in the final days before it starts
Genius Sports engaged to drive Canadian football growth
Data and technology company Genius Sports has expanded its association with Canadian football through a new strategic partnership with Mediapro Canada, which manages global and domestic media rights to…
United Rugby Championship taps Roc Nation to reach new audiences
The United Rugby Championship, the rebranded tournament previously known as Pro14, has signed a strategic consulting deal with sports and entertainment agency Roc Nation
Super League triathlon announces new corporate hospitality offering
Super League Triathlon has launched a new corporate hospitality experience for its events, with a focus on health and well-being for guests
AC Milan to open new office and academy in China
Italian football club AC Milan has opened an office in Shanghai and is set to launch a new academy in China as it looks to boost its presence in the country
Two Circles to manage Ryder Cup Europe ticketing sales in 11-year venture
The Two Circles agency has teamed up with the European Tour and Ryder Cup Europe to launch Tour Consumer Experiences, an 11-year strategic venture that will manage the sales and marketing of all ticketing…
World Skate awards Mediapro development, rights distribution role ahead of Tokyo bow
World Skate, the international federation for sports performed on skating wheels, has agreed a four-year deal with Mediapro for the agency and production group to market its events globally
WTCR promoter Eurosport Events agrees extension with FIA
Discovery-owned Eurosport Events will continue to promote the FIA World Touring Car Cup (WTCR) until at least 2025 after signing off on a three-year renewal
Genius Sports unites activities under one brand ahead of going public
Specialist sports data and technology firm Genius Sports Group has today (Wednesday) unveiled a company rebrand that will unite its various entities under one identity
WePlay to lead digital strategy for 2021 FIA Motorsport Games
The SRO Motorsports Group has appointed the marketing agency, WePlay, to lead the digital strategy and content marketing for the 2021 FIA Motorsport Games
Learfield IMG College recruits AWS’ Davis as CMO
The Learfield IMG College agency has named Jennifer Davis of Amazon Web Services, the cloud computing subsidiary of the online retail giant, as its chief marketing officer
Western sports brands face Chinese backlash over Xinjiang stances
Sports brands including Adidas and Nike are facing a backlash in China over their stances on sourcing cotton from the country's Xinjiang province
Uefa searching for external media agency for promotional activities
Uefa is searching for an external media agency to carry out a range of marketing promotions and services around its competitions and competition-related activities during the 2021-22 to 2023-24 cycle
BetMGM, Topgolf strike marketing and promotional agreement
Deal provides key reach opportunity as US sports betting landscape matures
Getty Images to become official F1 photography agency
Formula 1 has agreed a ‘long-term’ deal with Getty Images to become the Official Photographic Agency for the motorsport series.
Infront makes squash equity investment in long-term PSA commercial deal
The Infront agency has committed to a long-term investment in squash in a deal that involves a minority equity shareholding in a new company set up to manage and commercialise the Professional Squash Association’s c…