Marketing
Adam Karg and Jonathan Robertson | Five big questions from the SportNXT conference
Two leading Australian sports industry academics distil five key challenges for sports industry leaders, identified at last month's SportNXT conference in Melbourne.
Ben Cronin | Research says UK public largely supportive of athlete activism
Publicis Sport & Entertainment has conducted a study into UK perceptions about athlete activism. The firm’s global head, Ben Cronin, unpacks the sponsorship implications of the research.
Marketers urged to ‘add experiences’ to core sport offering
Speaking at SportNXT, the new thought leadership summit in Melbourne, leading executives at a panel discussion on 'Marketing & Fan Engagement in the Digital Age' urged sports federations to add more content…
Riding the Storm: How Melbourne’s NRL team is bouncing back after the pandemic
The CEO of the NRL's Melbourne Storm talks commercial innovation, matchday experience, pandemic recovery, and more.
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Bernard-Bret to lead marketing at Discovery Sports
The Discovery Sports arm of media group Discovery has promoted David Bernard-Bret to oversee all marketing activity for the company’s sports business and brands.
Beyond Beijing: Sustained growth expected for China’s winter sports industry
Industry insiders confident that participation boom is real
Growing middle class seeks active lifestyles and new pastimes
Home-grown elite events and athletes expected in coming years
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Webinar | How safeguarding and storytelling can help women’s sport to fulfil its promise
In this recording of a webinar that took place on February 10, our panel explore how sports organisations can provide safe and respectful platforms for female athletes to demonstrate their sporting talents, as well work with media partners to deliver suitable and optimised portrayals of women’s events.
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Chris Hurst | Women’s sport more visible than ever, but it still needs to build repeat viewership
With 2022 promising one of the most exciting women’s sports calendars in history, Chris Hurst, trustee of the Women’s Sport Trust, examines where the growth opportunities are for the industry.
Amazon begins ‘TNF’ brand campaign ahead of Super Bowl LVI
Online retail giant to run ad during NFL title game touting upcoming coverage
Two Circles to meld data with content in LiveWire Sport acquisition
Sports data marketing agency Two Circles has acquired LiveWire Sport, the digital sports content company whose clients include the Premier League, the All England Lawn Tennis and Croquet Club, World Rugby…
Excel Sports Management runs Outback Steakhouse college basketball campaign
Australian-themed US restaurant chain Outback Steakhouse has signed up 12 college basketball athletes to strengthen the brand’s presence in US college sports.
Japan Rugby League One takes club game into new era with ‘hybrid’ commercial model
Hajime Shoji, the COO of Japan's domestic rugby union league, explains how the competition has been extensively remodelled to capitalise on a surge of interest in rugby in Japan following the country's hosting of the 2019 World Cup.
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Sportfive unveils collaboration with esports player representation agency
The Sportfive agency has expanded its esports presence by entering into a strategic collaboration with Los Angeles-based gaming agency Bad Moon Talent
Learfield unveils Amplify brand for its ticketing business
New moniker follows on prior agency rebranding
F1 marketing chief Norman departs
Ellie Norman has stepped down as head of marketing for the Formula 1 motor racing series after four and a half years in the role
LaLiga promotes Anoro to international director
Spain’s LaLiga has appointed Octavi Anoro to be its new international director, with responsibility for coordinating its 11 offices around the world and its international strategy.
Japan’s Xross Sports Marketing to back first private team in Fiba 3×3 Women’s Series
Japanese agency Xross Sports Marketing will become the first private entity to operate a team in the International Basketball Federation’s (Fiba’s) 3x3 Women’s Series, the sport’s world governing body ha…