Marketing
IMG retires Seven League name as part of sweeping rebrand
IMG has this morning unveiled sweeping changes to its branding at its inaugural IMG Summit event in Oxfordshire, UK, modernising its logo and retiring the Seven League brand entirely in an attempt to offer…
Nascar extends college sports marketing presence through Learfield deals
Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
Gilbert launches First Team digital marketing consultancy
Digital media executive Mark Gilbert has launched an analytics, brand, content and communications consultancy
Dean Drury | In a world without cookies, first-party data reigns supreme
Dean Drury, head of product and innovation (digital and data) at CSM, on why the decline of third-party cookies won't be the death of data collection.
LaLiga gets first brand overhaul in three decades
LaLiga today (Monday) unveiled its first brand overhaul in 30 years, as it embarks on a new era under the title sponsorship of video game developer EA Sports
LaLiga subscription portal rolled out to smartphone users across sub-Saharan Africa
LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Manchester United invests in women’s club content team with Rowe-Willcocks hire
Manchester United has hired The Women’s Football Magazine editor-in-chief Helen Rowe-Willcocks as its first staff member dedicated to creating and managing content for its Women’s Super League team, Man…
Fubo adds MLB.TV ahead of brand relaunch
IPTV operator Fubo has announced the addition of MLB.TV to its programming line-up, which will feature the channel in time for Major League Baseball's Opening Day on March 30
Ex-EFL marketing director Barrand named British Swimming CEO
British Swimming has appointed Drew Barrand as its new chief executive ahead of next year’s Olympic and Paralympic Games in Paris.
Fanatics Collectibles names Turner its first CMO
Fanatics Collectibles, the trading cards and collectibles division of sports merchandise and digital platform Fanatics, has announced Ken Turner as its first chief marketing officer
NFL’s Panthers partner with Bundesliga’s Eintracht Frankfurt
Team working with Bundesliga club to advance fan development initiatives
Glickman ready to ‘fight the good fight’ in modernising Euroleague Basketball
In contrast to Jordi Bertomeu’s careful, statesman-like aura, Euroleague Basketball’s new interim chief executive Marshall Glickman has all the hallmarks of a maverick.
AEG to host second annual Coachella Valley Invitational
Anschutz Entertainment Group (AEG), the owners of Major League Soccer's Los Angeles Galaxy, is hosting the second Coachella Valley Invitational which will feature 12 MLS teams between January 29 and February…
MLS Cup records largest total domestic audience since 1997
Major League Soccer's championship game generated its largest domestic television audience since 1997 as Los Angeles FC dramatically defeated Philadelphia Union on penalty kicks at Banc of California Stadium…
UFC expands marketing partnership with Battle Motors
Battle Motors has been named the first-ever official electric commercial truck of the Ultimate Fighting Championship in a multiyear national marketing partnership
Athletes First Partners retained by Six Flags Entertainment
Athletes First Partners (A1 Partners) has been retained by Six Flags Entertainment to represent all 27 of their theme parks across North America in a joint marketing and sponsorship agreement
Warriors and Curry the top NBA brands on Chinese social media, Mailman reports
The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…
Denis Green | CunBA: The ‘village basketball’ phenomenon sweeping China
Amateur basketball tournaments in rural villages in China have become a phenomenon in the country, drawing big crowds and the attention of national media. Denis Green of Mailman Group relates the tale and considers the lessons for other sports.