Marketing

Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gives a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.

Although Milwaukee and Chicago are only separated by about 75 miles of interstate highway, the Milwaukee Brewers at taking extraordinary steps to prevent Cubs fans from filling up Miller Park, the Brewers'...

Mercy Health has become the 'Official Health Care Provider' for FC Cincinnati ahead of the club's inaugural MLS season. The club has already named Mercy Health as its kit sponsor for 2019

The PGA Tour has signed an innovative deal that will make three-time Grammy Award winning singer-songwriter Darius Rucker the golf organisation’s first formal brand ambassador.

Turner Sports' sports and culture website, Bleacher Report, will offer even more items commercially in 2019

• Wizards District Gaming planning match against West Ham esports team • Activations scheduled with global partner Alibaba • Back home, NBC telecast prepares US audiences for in-play betting When the N...

The Indiana Pacers and Sacramento Kings will play in two preseason games in Mumbai in 2019. This will mark the first ever games for a North American sports league in India

The National Lacrosse League has appointed digital sports marketing agency Two Circles to help drive its ticket sales and fan engagement strategies

Fifteen Chinese football clubs have completed a fact-finding mission to Spain to learn more about LaLiga

The NHL has had a 16-team playoff format since 1980, but some owners want to see an expanded playoff in a league that now has 31 teams and will add Seattle as a 32nd team in 2021

Barcelona president Josep Maria Bartomeu has dropped plans to change the club's badge amid huge fan unrest

Barcelona are planning to follow in the footsteps of European rivals Juventus by launching a new, simpler club crest designed to make the brand work better in the digital landscape.

China-based sports digital consultancy and marketing platform Mailman has today (Wednesday) released its NBA Red Card report, which analyses the online influence of the basketball league in China

Sachin Tendulkar employed as an ambassador to grow the women’s game Ticket ballot creates sense of demand outstripping supply Advertising campaigns are not women-specific In an era in which f...