Marketing

Latest Features

Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?

Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

Tim Crow on how Tiger’s comeback win at Augusta has created yet another aspect for sport’s most multi-faceted personality – and brought Jack Nicklaus back into the picture.

The Ladies Professional Golf Association has expanded its partnership with athlete marketing platform Opendorse to also provide the Symetra Tour and 25 LPGA Tour events with access to Opendorse's technology…

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has joined forces with Worldwide Olympic Partner Procter & Gamble to launch its latest venture to utilise the events as a…

Transaction creates expanded talent and marketing agency representing 10 of world's top 100 golfers

The IAAF Council has approved proposals to change the name of the governing body to ‘World Athletics’ and to introduce a new logo.

Features

Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.

Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.

Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.

Kerry Bubolz was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

• Wizards District Gaming planning match against West Ham esports team • Activations scheduled with global partner Alibaba • Back home, NBC telecast prepares US audiences for in-play betting When

Sachin Tendulkar employed as an ambassador to grow the women’s game Ticket ballot creates sense of demand outstripping supply Advertising campaigns are not women-specific I

China’s unique platforms – an introduction to the Chinese social media landscape... Click here to download the Social Media and Sport in China report as a PDF.