Marketing

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Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.

With revenues expected to top $500bn in the next five years, the fast-growing betting market has become one of the most ferociously competitive of all business sectors

Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.

Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.

US media company NBCUniversal (NBCU) has today (Wednesday) joined forces with LA 2028, organising committee of the summer Olympic and Paralympic Games in Los Angeles, to establish what they claim is a…

Bundesliga clubs Eintracht Frankfurt and VfL Wolfsburg will play a friendly match in Foshan on May 24 as part of their post-season tours to China

Christchurch, New Zealand-based rugby union side Crusaders has engaged a marketing company to investigate a potential rebrand or name change in the aftermath of the attack on two mosques in the city last…

The German Football League (DFL) has opened a representative office in Beijing as it looks to further expand its presence in China

Features

Kerry Bubolz was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

• Wizards District Gaming planning match against West Ham esports team • Activations scheduled with global partner Alibaba • Back home, NBC telecast prepares US audiences for in-play betting When

Sachin Tendulkar employed as an ambassador to grow the women’s game Ticket ballot creates sense of demand outstripping supply Advertising campaigns are not women-specific I

China’s unique platforms – an introduction to the Chinese social media landscape... Click here to download the Social Media and Sport in China report as a PDF.