Marketing
Features
Road to SportAccord 2019: Shining a light on marketing’s new rules
In association with SportAccord
UMBC looks to ensure its March Madness Cinderella story has lasting impact
Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.
ad:s – the marketing game changer in betting
With revenues expected to top $500bn in the next five years, the fast-growing betting market has become one of the most ferociously competitive of all business sectors
Fly on the wall | Sports properties and stars see growing value in letting the cameras in
Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.
Visa’s commitment to women’s football lays down a challenge for other sponsors
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.
Kerry Bubolz | President, Vegas Golden Knights
Kerry Bubolz was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
Wizards plan West Ham crossover and female basketball clinics for NBA London game visit
• Wizards District Gaming planning match against West Ham esports team
• Activations scheduled with global partner Alibaba
• Back home, NBC telecast prepares US audiences for in-play betting
When
Faking It: Neymar, Gillette and the Sponsored Apology
It’s the last Sunday of July, 2018.
It’s a woman’s world: Marketing the ICC Women’s World Cup
Sachin Tendulkar employed as an ambassador to grow the women’s game
Ticket ballot creates sense of demand outstripping supply
Advertising campaigns are not women-specific
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Social Media and Sport in China
China’s unique platforms – an introduction to the Chinese social media landscape...
Click here to download the Social Media and Sport in China report as a PDF.