Marketing

Multiple Sports
Marketing

Athletes First Partners (A1 Partners) has been retained by Six Flags Entertainment to represent all 27 of their theme parks across North America in a joint marketing and sponsorship agreement
Basketball
Fan Engagement

The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…
Basketball
Marketing

Amateur basketball tournaments in rural villages in China have become a phenomenon in the country, drawing big crowds and the attention of national media. Denis Green of Mailman Group relates the tale and considers the lessons for other sports.
Multiple Sports
Industry Moves

The Germany-based Jung von Matt Sports creative agency has appointed Brian Remedi, formerly chief administrative officer at U.S. Soccer, to lead its new office in the United States
Football
Governance

The National Football League and German Football League (DFL) have secured an agreement to collaborate in key business areas, with a particular focus on the United States and German markets
Boxing
Events

Rematch described as ‘sporting time machine’ Latest event to reimagine Ali-Foreman fight as ‘immersive theatrical experience’ Fundi
Baseball
Events

Major League Baseball (MLB) has re-appointed CSM Sport & Entertainment to support the delivery of regular season games in London in 2023, 2024 and 2026
Cricket
Events

First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands
Football
Fan Engagement

The Argentinian Football Association (AFA) has signed an exclusive multi-year agreement with non-fungible token (NFT) fantasy football platform Sorare
Football
Licensing & Merchandising

Portuguese Primeira Liga champion FC Porto has agreed a deal with metaverse real estate property game Upland that will see a digital version of the club’s Estádio do Dragão arena mapped as a virtual prop…
Rugby Union
Marketing

Rugby Europe, the administrative body for rugby union in Europe, has announced a three-year strategic partnership with the Two Circles sports marketing agency
Football
Media

Chinese social media platform Douyin has become the official short video partner of the Chinese Super League. The deal was announced just before the start of the 2022 CSL season on June 3
Football
Fan Engagement

German Bundesliga club Bayern Munich yesterday (Thursday) officially opened an office in Bangkok to manage its business in most of Asia. Plans for the Bangkok office were unveiled in February
Basketball
Marketing

Houston Rockets basketball player Jalen Green has become an "investor ambassador" of the East Asian Super League, the new pan-regional league set to tip off this October
Football
Marketing

Scottish football club Glasgow Rangers has agreed a "strategic and commercial partnership" with the All India Football Federation
Multiple Sports
Technology

Two leading Australian sports industry academics distil five key challenges for sports industry leaders, identified at last month's SportNXT conference in Melbourne.
Marketing

Publicis Sport & Entertainment has conducted a study into UK perceptions about athlete activism. The firm’s global head, Ben Cronin, unpacks the sponsorship implications of the research.
Multiple Sports
Fan Engagement

Speaking at SportNXT, the new thought leadership summit in Melbourne, leading executives at a panel discussion on 'Marketing & Fan Engagement in the Digital Age' urged sports federations to add more content…