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Manchester United invests in women’s club content team with Rowe-Willcocks hire

(Courtesy of Helen Rowe-Willcocks)

Manchester United has hired The Women’s Football Magazine editor-in-chief Helen Rowe-Willcocks as its first staff member dedicated to creating and managing content for its Women’s Super League team, Manchester United Women.

Rowe-Willcocks will be embedded with Manchester United Women, creating content across the WSL club’s first- and third-party channels, the latter of which are operated separately from the men’s team social media accounts.

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