Marketing
Some NHL owners still want expanded playoffs
The NHL has had a 16-team playoff format since 1980, but some owners want to see an expanded playoff in a league that now has 31 teams and will add Seattle as a 32nd team in 2021
Barcelona drop plans to redesign badge after fan protest
Barcelona president Josep Maria Bartomeu has dropped plans to change the club's badge amid huge fan unrest
Barcelona unveil new club crest designed for digital era
Barcelona are planning to follow in the footsteps of European rivals Juventus by launching a new, simpler club crest designed to make the brand work better in the digital landscape.
Warriors revealed as most popular NBA team online in China
China-based sports digital consultancy and marketing platform Mailman has today (Wednesday) released its NBA Red Card report, which analyses the online influence of the basketball league in China
Faking It: Neymar, Gillette and the Sponsored Apology
It’s the last Sunday of July, 2018.
M&C Saatchi Sport & Entertainment pens deal with Premiership Rugby champions
Saracens has entered into a strategic partnership with the M&C Saatchi Sport & Entertainment agency as it prepares to defend its English Premiership rugby union crown in the 2018-19 season
WePlay to promote Ryder Cup
Sports marketing agency WePlay has strengthened its relationship with golf’s European Tour by expanding its brief to cover the upcoming Ryder Cup.
It’s a woman’s world: Marketing the ICC Women’s World Cup
Sachin Tendulkar employed as an ambassador to grow the women’s game
Ticket ballot creates sense of demand outstripping supply
Advertising campaigns are not women-specific
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Social Media and Sport in China
China’s unique platforms – an introduction to the Chinese social media landscape...