Tim Crow

I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.

Tim Crow reflects on the use of VAR in Russia 2018 and why sponsors will be considering it in future tournaments.

Football isn’t coming home. Not this time anyway.

Only time will tell if the unconfirmed reports of a sponsorship deal between Coca-Cola and the Premier League are premature.

Sport has conquered the world. So where does it go next? Tim Crow predicts sport’s next big frontier.

Former Synergy chief executive Tim Crow says sport needs to do more to integrate music into its marketing. Here he offers a four-point action plan for rights holders.

Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.