Marketing

The United States will send a US national esports team to the inaugural Fifa eNations Cup which will be held April 13-14 in London.

Thanks to another successful season, the New Orleans Saints will raise season-ticket prices for 2019. The New Orleans Times-Picayune reports that most tickets will increase by $8 per game.

Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.

The International Paralympic Committee has today (Friday) appointed adam&eveDDB as its first creative agency as it seeks to grow awareness of the Paralympic Movement globally

Orlando City SC has launched City Pub the first MLS and NWSL themed-pub in a major North American Airport. The City Pub, a full-service restaurant and pub opened this week at Orlando International Airport

The IOC has reached an agreement with the German Cartel Office to further dilute the scope of its controversial Rule 40, which places marketing restrictions on athletes while Olympic Games are ongoing

LaLiga has struck a partnership with the Iberia division of US mass media company Disney in what the president of the organising body of the top two divisions of Spanish club football, Javier Tebas, claims…

Although Milwaukee and Chicago are only separated by about 75 miles of interstate highway, the Milwaukee Brewers at taking extraordinary steps to prevent Cubs fans from filling up Miller Park, the Brewers'…

Mercy Health has become the 'Official Health Care Provider' for FC Cincinnati ahead of the club's inaugural MLS season. The club has already named Mercy Health as its kit sponsor for 2019

The PGA Tour has signed an innovative deal that will make three-time Grammy Award winning singer-songwriter Darius Rucker the golf organisation’s first formal brand ambassador.

Turner Sports' sports and culture website, Bleacher Report, will offer even more items commercially in 2019

Kerry Bubolz was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

• Wizards District Gaming planning match against West Ham esports team • Activations scheduled with global partner Alibaba • Back home, NBC telecast prepares US audiences for in-play betting When

The Indiana Pacers and Sacramento Kings will play in two preseason games in Mumbai in 2019. This will mark the first ever games for a North American sports league in India

The National Lacrosse League has appointed digital sports marketing agency Two Circles to help drive its ticket sales and fan engagement strategies

Fifteen Chinese football clubs have completed a fact-finding mission to Spain to learn more about LaLiga