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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Sport & Digital Media
Click here to download the Sport & Digital Media report as a PDF.
China’s vision for sport changes under new political and economic imperatives
The Chinese State Council’s September revision of the country’s sports strategy includes changes that will be critical to note for domestic and overseas sports industry players. Sports industry academic Daniel Zhang analysed the new plan for SportBusiness.
Endeavor’s 160over90 lands XFL communications role
The new XFL professional American football league has appointed 160over90, the recently rebranded marketing services arm of sports and entertainment group Endeavor, to a communications role
Ineos Team UK builds sailing portfolio with SailGP deal
Ineos Team UK, the British challenger for the America’s Cup, has agreed a deal to operate the Great Britain team in fledgling sailing series SailGP.
Octagon strikes Minor League Baseball media content deal
Agency to aid affiliated minors in developing new distribution opportunities
Aiba continues recovery efforts with reform, marketing commissions
The International Boxing Association (Aiba) has formed two commissions dedicated to its ongoing reform efforts and the development of a new marketing strategy for the crisis-hit world governing body
Southeast Asian esports and gaming booms but still room for traditional sports
The region of 630 million has taken esports to its heart, but fears that the new market will pull sponsorship dollars from traditional sport seem unfounded. John Duerden reports.
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.