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SportBusiness: Essential data and analysis for the Asian sports sector
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Sport & Digital Media
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Augmented Reality and Sport
Augmented Reality (AR) is where text, pictures and animations are digitally inserted intosomeone’s field of view to enhance their experience of the real world.
Youthstream name disappears but management unchanged in Infront rebrand
Youthstream, the owner of exclusive worldwide television, marketing and global promotional rights to the FIM Motocross World Championship, has been renamed Infront Moto Racing a little over after a year…
Tokyo 2020 mascots to go on ‘Make the Beat’ European tour
Tokyo 2020 mascots Miraitowa and Someity are visiting six European cities on a promotional tour for the upcoming Olympics that will tie in the event's 'Make the Beat' social media campaign
Swiss attorney general charges Valcke, Al-Khelaifi and ‘sports rights businessman’
The Office of the Attorney General of Switzerland (OAG) has filed an indictment against former Fifa secretary general Jérôme Valcke, beIN Media Group chairman and Paris Saint-Germain president Nasser A…
AC Milan announces 7.5-per-cent boost to ticket sales following WePlay tie-up
Serie A side AC Milan has announced that its collaboration with London-based digital marketing agency WePlay has helped the club drive a 7.5-per-cent increase in ticket sales
HBSE flexing its financial muscle thanks to appointment of head of investments
Owners of NBA Philadelphia 76ers and NHL New Jersey Devils have taken a significant step to develop their wider business interests with appointment of David Abrams to senior executive role
Nashville SC eager to make up for lost time in MLS after overcoming stadium setback
Bob Williams takes a look at the developments in Nashville since the city was awarded a Major League Soccer expansion team in December 2017, and the challenges faced during this period.
Mushrooming OTT market struggles under the weight of its own choice
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
BT’s ‘Beyond Limits’ rebrand informs CSR-focused partnerships with Home Nations FAs
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.