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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
The Numbers Game: Big Data and the Business of Sport
It’s been more than a decade since Michael Lewis’ bookMoneyball opened the sporting world to the potentially positive impact of statistical analysis, with his portrait of Billy Beane’s transformation of th…
Report | Can women’s sport build on a year of promise?
Browse the sections of the report
Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency
ITTF engages RigourTech for player review technology
The International Table Tennis Federation (ITTF) will introduce a player review system for the first time at one of its events, with Chinese technology company RigourTech engaged to implement the system…
Manchester United eyes Chinese growth with wide-ranging Alibaba deal
English Premier League football club Manchester United has today (Friday) struck an agreement with Alibaba Group, through which a range of content will be distributed across the Chinese e-commerce company’s p…
NFL, Amazon Web Services team up for player health initiative
Collaboration to involve artificial intelligence, cloud computing
Eurovision Sport delivers Austrian skiing fantasy game, FIS game to launch
Eurovision Sport, the sports arm of the European Broadcasting Union, and Scout Gaming, the fantasy sports technology company, have designed a fantasy game on behalf of the Austrian Ski Federation (ÖSV).
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.