Artificial Intelligence (AI) has become a hot topic over the last few years, with the media and film makers using provocative narratives and graphic imagery to capture consumers imaginations, and probe their darkest fears…
Our latest on Covid-19
Cricket Australia ‘probes hosting T20 World Cup in 2021’
Cricket Australia has asked the International Cricket Council to examine the prospects of the country hosting the T20 World Cup next year, instead of this year, according to a Times of India report
Round-Up: NRL restart reaction, Serie A gets restart date, first live EPL matches for BBC, Sri Lanka’s Carlton returns, and more
Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
The Numbers Game: Big Data and the Business of Sport
It’s been more than a decade since Michael Lewis’ bookMoneyball opened the sporting world to the potentially positive impact of statistical analysis, with his portrait of Billy Beane’s transformation of th…
Augmented Reality and Sport
Augmented Reality (AR) is where text, pictures and animations are digitally inserted intosomeone’s field of view to enhance their experience of the real world.
EA retains exclusive NFL simulation game rights in new deal
Developer of "Madden NFL" franchise keeps key gaming rights through at least 2025
OZ Sports launches AR platform to enhance matches at empty venues
Sports technology company OZ Sports has joined forces with visual content studio RVX Productions to launch a new product designed to enhance broadcasts of sports events played out in empty stadia during…
Covid-19 delays World RX’s electric vision, World Motorsport Games postponed
Plans to introduce electric cars into the World Rallycross Championship (World RX) have been hit with further delays, with 2022 now set to be the earliest the project will be implemented, while the World…
Socios unveils Covid-19 immunity verification tool for football fans
Blockchain-based fan engagement platform Socios has announced plans for an immunity verification tool, designed to allow football fans to return to stadiums and watch live sport safely once the Covid-19…
Asian ecommerce live streams attract early-mover sports properties
Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.
Four years on, LaLiga’s international focus is paying off in sponsorship
Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.
Iconic Strat-O-Matic games find new lift during pandemic
Venerable maker of sports simulation games has seen a strong resurgence amid the Covid-19 outbreak. Eric Fisher reports.
How the Covid lockdown is redrawing international federations’ content strategies
Without live events, international federations are being forced to innovate with their fan engagement strategies. Adam Nelson reports.