Augmented Reality (AR) is where text, pictures and animations are digitally inserted intosomeone’s field of view to enhance their experience of the real world.
Virtual Reality and Sport
The idea behind Virtual Reality (VR) is to convince the user they are somewhere else – like diving on a coral reef, sitting aboard a 12-metre racing yacht or standing beside the 18th hole at the US Open...
Report | Can women’s sport build on a year of promise?
Browse the sections of the report
Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency
Dapper Labs raises another $250m as NFTs continue to surge
Canadian blockchain company more than triples its prior valuation
MediaKind promotes CTO Broome to CEO
Streaming technology solutions company MediaKind has promoted its chief technology officer Allen Broome to chief executive
St. Louis City SC creates team app to engage fans ahead of inaugural MLS season
Major League Soccer expansion team St. Louis City SC has unveiled a team app, which contains behind-the-scenes content and insider access to engage fans ahead of the club's inaugural season in 2023
DRL signs $100m deal with blockchain firm Algorand
Five-year agreement is the largest partnership in league history
49ers mark 75th anniversary with inclusive menu offering and global supporters’ club
NFL team demonstrates its forward-thinking, internationally-minded outlook with the introduction of the its Member Inclusive Menu and establishment of a global supporters club. Bob Williams reports.
IMG Arena hopes Ryder Cup data deal will ‘catalyse’ interest in golf betting product
Ryder Cup added to European Tour and PGA Tour rights
Revenue share model underpins bookmaker deals to reflect immaturity of in-play golf betting product
Eventellect CCO Kate Howard on the changing dynamics of sports ticketing
In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Kate Howard, chief commercial officer for Eventellect, a Texas-based ticket distribution advisory firm that has quickly become one of the key industry players in the management of live sports attendance. Eric and Chris also discuss the initial public offering for global sports data provider Sportradar, strong early-season business metrics for the National Football League, a substantial funding round for international esports organization the Mobile Premier League, and revenue distribution recommendations for college sports in the United States from the Knight Commission.
Francini: PE poses threat to agencies, but it won’t make them irrelevant
Ioris Francini, the former co-president of WME IMG and now specialist commercial advisor to the sports industry, gives his take on the shifting dynamics in rights brokerage and distribution and the spate of private equity deals sweeping through sport. Ben Cronin reports.