Augmented Reality (AR) is where text, pictures and animations are digitally inserted intosomeone’s field of view to enhance their experience of the real world. These digital augmentations can be inserted using AR headsets/glasses but they can also be inserted into mobile apps and integrated into conventional TV broadcasts…
Our latest on Covid-19
USL’s New Mexico United forced to move second match out of state due to Covid-19 restrictions
United Soccer League Championship team New Mexico United has been forced to move a second home game out of the state due to local Covid-19 restrictions
Professional rugby to return in South Africa
The South African government has given permission for professional rugby to resume in the country after the Covid-19 shutdown
Virtual Reality and Sport
The idea behind Virtual Reality (VR) is to convince the user they are somewhere else – like diving on a coral reef, sitting aboard a 12-metre racing yacht or standing beside the 18th hole at the US Open...
The Numbers Game: Big Data and the Business of Sport
It’s been more than a decade since Michael Lewis’ bookMoneyball opened the sporting world to the potentially positive impact of statistical analysis, with his portrait of Billy Beane’s transformation of th…
Round-Up: Nike layoffs, esports welfare concerns, Windies Australia tour postponed, CCTV uses virtual anchor, and more
Nike is to lay off at least 500 staff at its headquarters in Oregon, US, after a loss-making second quarter - Fox Business
Surrey Cricket to trial Bluetooth spectator tracking in DCMS pilot
A selection of spectators will be provided with Bluetooth tracking ‘fobs’ to manage social distancing and control crowd capacity as Surrey County Cricket hosts their opening match in the Bob Willis Tro…
MLB to roll out Statcast 2.0 tracking system
Overhaul of player tracking creates much greater accuracy
ResultX Asia to market Malaysian virtual event platform
Sports marketing firm ResultX Asia (RXA) has agreed a deal to help Malaysian digital marketing company Experience 6 launch its 'experience 360° Virtual Event Platform' in the Asia-Pacific region.
Pro boxing can learn lessons from Tyson and Triller’s opportunism
The slow-moving, divided nature of top-level professional boxing has left the sport’s highest echelons more vulnerable to the Covid-19 shutdown. Tyson vs. Jones Jr. proves that a little flexibility can go a long way. Callum McCarthy reports.
How can the sports business in Asia respond to a de-globalised world?
How will global sports industries adapt to the likely prospect of a more inward looking world? And can cancelled events easily win back the hearts of fans in Asia? SportBusiness asks three experts on the region for their thoughts.
“The ICC revenue share model is unsustainable” | Johnny Grave, Cricket West Indies
In the wake of the West Indies’ recent tour of England, Cricket West Indies chief executive officer Johnny Grave speaks about CWI’s opposition to the ICC's current revenue sharing model for international cricket tours.
Mind the gap: How football clubs can access financing after lockdown
Jerry Korczak, managing director, sports finance, at Macquarie Group, considers the range of finance options available to football clubs to help them navigate the challenges ahead