The idea behind Virtual Reality (VR) is to convince the user they are somewhere else – like diving on a coral reef, sitting aboard a 12-metre racing yacht or standing beside the 18th hole at the US Open...
Our latest on Covid-19
Tokyo 2020 reveals ticket refund policy, Pyrenees-Barcelona 2030 bid formalisation delayed
The organising committee for the Tokyo 2020 Olympic and Paralympic Games has announced its refund policy for ticketholders who are unable to attend the two rescheduled events in 2021
AEG’s O2 Arena targets April comeback for London live events
Paul Samuels, executive vice-president of global partnerships for live sport and entertainment company AEG, says the company is targeting a full schedule of events at London's O2 Arena from April next year. Ben Cronin reports.
Augmented Reality and Sport
Augmented Reality (AR) is where text, pictures and animations are digitally inserted intosomeone’s field of view to enhance their experience of the real world.
Telefónica suffers pay-TV subscriber dip, galvanised by sports rights fee reductions
Spanish telco Telefónica has reported a small fall in Spanish pay-television subscribers but has expressed confidence in its future financial stability thanks to reductions in recent premium sports rights …
Manchester United becomes latest club to launch TikTok channel
Manchester United has become the latest English Premier League club to launch its own channel on the TikTok short-form video platform
Peruvian Football Federation clears way for collective league rights sales
The Peruvian Football Federation (FPF) has put new legislation in place to sell the broadcast rights to the country’s top-tier Liga 1 collectively.
OneFootball adds Ligue 1 rights in Brazil in latest Sportfive-brokered deal
OneFootball, the Germany-based digital platform, has added another high-profile property to its portfolio by securing streaming rights in Brazil to France’s Ligue 1 in another deal facilitated by the S…
Football finance – How the EFL can build a bridge to post-Covid sustainability and profitability
English football should look to build ‘a bridge to a sustainable future’ if smaller clubs are to survive and thrive in a post-Covid world, according to legal experts Nic Couchman, head of sport at law…
AEG’s O2 Arena targets April comeback for London live events
Paul Samuels, executive vice-president of global partnerships for live sport and entertainment company AEG, says the company is targeting a full schedule of events at London's O2 Arena from April next year. Ben Cronin reports.
Guy-Laurent Epstein | How technology is driving Uefa marketing
In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
Euroleague strives to regain momentum after losing a season to Covid
Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.