The Future of Olympic Games Media Consumption

In an ever-changing world where technology and the means to engage with audiences is advancing exponentially and the number of platforms which younger generations use to interact with the world is becoming increasingly fragmented, there is a need to understand how future generations will continue to engage with the Olympic Games and the wider world of sport…

Click here to download Towards the Future of Olympic Games Media Consumption as a PDF.

Most recent

The SportBusiness team wishes you all a very Happy Easter and looks forward to returning to your inboxes on Tuesday, April 14 to deliver the latest news and features

SportBusiness' US editor Eric Fisher looks at when the US major leagues expect to get back to normality in the wake of the Covid-19 pandemic.

Former professional footballer has been appointed as sporting director for Aston Villa Women