In an ever-changing world where technology and the means to engage with audiences is advancing exponentially and the number of platforms which younger generations use to interact with the world is becoming increasingly fragmented, there is a need to understand how future generations will continue to engage with the Olympic Games and the wider world of sport...
[sf-button link="mailto:info@sportbusiness.com?subject=Request to download the Olympic Games Media Consumption Report" text="Contact us for a link to download the report" style="primary" size="large"]
You need a Premium subscription to access this content
Upgrade now to enjoy unlimited access to all our articles, insights, features and more
Already a subscriber? Sign in here
