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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Downhill struggle | A commercial preview of the Winter Olympic Games
Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.
Report | Can women’s sport build on a year of promise?
Browse the sections of the report
Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency
Eurosport finalises Tokyo 2020 rights deal in France
Eurosport, the Discovery-owned sports broadcaster, has acquired pay-television rights in France for the Tokyo 2020 Olympics in a sublicensing deal with pay-television broadcaster Canal Plus and public-service…
Globo invests $3.3m in automated production company Pixellot
Brazilian media conglomerate Grupo Globo has made a $3
Sky sublicenses Tokyo 2020 rights to TVNZ, adds more rugby
Sky New Zealand has struck a sublicensing deal with public-service broadcaster TVNZ for free-to-air coverage of the 2020 summer Olympic Games, while the pay-television broadcaster has agreed multiple deals…
Sky NZ backs streaming platform showcasing grassroots sports
Pay-television broadcaster Sky New Zealand has committed to providing extensive free coverage of domestic sport through backing a new venture entitled the New Zealand Sport Collective
Southeast Asian esports and gaming booms but still room for traditional sports
The region of 630 million has taken esports to its heart, but fears that the new market will pull sponsorship dollars from traditional sport seem unfounded. John Duerden reports.
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.