China

Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products

German Bundesliga club Borussia Dortmund (BVB) has renewed its regional sponsorship deal for China with beer brand Würenbacher. The new deal covers two seasons, 2021-22 and 2022-23.

American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing

The Tokyo Olympics was boosted by a strong opening weekend for athletes from host nation Japan, who won five gold medals and a silver

The Beijing 2022 Winter Olympics will need to have spectators in attendance for it to be successful, Juan Antonio Samaranch Jr, chair of the International Olympic Committee coordination commission said…

Streaming platform iQiyi Sports has become the English Premier League's exclusive digital media rights partner in China in a four-season deal, 2021-22 to 2024-25

Vivo, the Chinese mobile phone maker, has become the official sponsor of China’s national women’s volleyball team.

Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.

Chinese, female-skewed social media and ecommerce platform Xiaohongshu has agreed two significant sports partnerships, with state broadcaster CCTV and the women's national football team

Suzhou in China will host the 2023 Sudirman Cup and India will host the Badminton World Championships in 2026 after a reallocation of hosting rights by the Badminton World Federation

World Rowing has announced that its 2021 World Rowing Championships have been cancelled due to Covid-19, following a request from host city Shanghai

Huya has moved to formally terminate a merger agreement with fellow live streaming service DouYu after China’s State Administration for Market Regulation (SAMR) vetoed the proposed deal, citing concern o…

NBA president Adam Silver has addressed the league's position amid rising tensions between China and the US, saying it could play "a productive role" in helping people in the two countries better understand…

Major Asia-Pacific nations are preparing to send some of their biggest-ever teams to this month's Tokyo 2020 Olympics. Host Japan will field its biggest Olympics team in history, with 582 athletes

Sponsor hospitality has been virtually wiped out at the Tokyo Olympics by the pandemic, leading brands to explore the opportunities in remote hospitality experiences.

A consortium of Chinese investors, including Alibaba, electronics firm Xiaomi, home appliance manufacturers Haier, Midea and TCL, and a regional government-owned company, are to acquire a 17-per-cent stake…

Tencent Music Entertainment Group (TME) has agreed a sponsorship deal with the NBA in China which will see the two organisations collaborate on the creation of audio and music content