China

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IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.

Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.

All sponsorship deals in country are run through NBA China Teams can only activate and sign individual partnership within 150-mile radius of their arenas

Deal with Manchester United helped Gulf Oil gain recognition and trust in Chinese marketplace. Plans to open 1,000 service stations in three years “impossible” without the partnership.

NBA China currently maintains relationships with 17 sponsors Partners a combination of Chinese organisations and multinational companies looking for exposure in the country

China's General Administration of Sport and National Development and Reform commission expects total consumer spending in the sports and fitness industry in China to hit CNY1

Major League Baseball announced an esports tournament across Chongqing, Chengdu, Xi'an, Beijing, Hangzhou and Shanghai on their Weibo account

Online payment platform Alipay announced it will provide 1 billion yuan (USD$145m) in funding for a 10-year project to boost China's women's football industry

After being one of the first companies to receive 5G licences for commercial use in China last month, China Mobile announced their first foray into esports competitions in partnership with TJ Sports, Blizzard…

Features

League says most die-hard NBA fans play basketball before the age of 12 NBA working with the Ministry of Education in China on a grassroots junior NBA programme

In this week's China sports industry round-up: Formula E to stage race in Sanya | Alibaba and Tencent invest in City Football Group stakeholders | Tencent extends Tour de France digital rights

In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership

In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas

In this week's China sports industry round-up: China still a player in 2018 World Cup | A third of  World Cup counterfeit tickets sold to Chinese fans | Neymar joins forces with Chinese brand Oppo

In this week's China sports industry round-up: Chinese company Diking is newest sponsor for Russia 2018 | DDMC bids for AFC commercial rights | China updates Formula E race venues, adding Saudi Arabia to the fixtures

In this week's China sports industry round-up: Youku obtains World Cup streaming rights; OTT broadcast rights approved for Hisense; More Chinese businesses to become World Cup sponsors

In this week's China sports industry round-up: Sinobo wins Beijing 2022 Olympic village contract; Chinese-owned Aston Villa in trouble after playoff defeat; and reforms make Hainan province golfing destination

In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations

In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

In this week's China sports industry round-up: China edges toward legal betting; F1 works on Chinese joint venture...and adds Tencent as a media partner

In this week's China sports industry round-up: Tencent adds MLB rights to complete major league set; Alisports raises RMB1.2bn funding; and Chinese rugby investment on hold

Under the leadership of Yao Ming and his long-time friend and ally Ma Guoli, the Chinese Basketball Association is undergoing arguably the most ambitious reforms in Chinese sport. Ahead of the second edition of the Leaders Sport Business Summit in Beijing on 25th and 26th July this year, Leaders editor-at-large James Emmett visited the CBA League offices to find out how Yao and Ma are doing it.

In this week's China sports industry round-up: DDMC takes on LaLiga rights; Man Utd strikes Ping An partnership; and Chinese investors already out at Northampton Town