China

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After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.

Chinese policy towards state ownership of sports leagues has performed a massive U-turn, with oversight of the Chinese Super League being passed to a private entity. SportBusiness looks at why, and what will happen next.

The Chinese State Council’s September revision of the country’s sports strategy includes changes that will be critical to note for domestic and overseas sports industry players. Sports industry academic Daniel Zhang analysed the new plan for SportBusiness.

Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.

As esports have exploded in China over the past decade, eFootball, now a category itself, is undergoing a meteoric rise in the mainland.

The Chinese Ministry of Education released an updated list of higher vocational education programs offering training in ice and snow sports facility maintenance and management, to meet increasing demand…

After local media reported an increase of the Chinese Super League's quota for foreign  players last week, the Chinese Football Association released a statement on Tuesday saying those reports are "completely …

Esports showpiece the League of Legends World Championship will return to China next year, with Shanghai Stadium named as host

A stream of an NBA game between Miami Heat and the LA Lakers by Chinese platform Tencent Sports was interrupted on Saturday because a man seated in the front row of the crowd was wearing a shirt with the…

Features

The International Ski Federation is ramping up its global engagement efforts as it builds towards Beijing 2022, with its secretary general, Sarah Lewis, describing China as “the biggest opportunity for winter sports in the last 50 years”. Adam Nelson reports on how FIS is using its digital strategy to encourage consumers to take to the slopes.

In order to develop their presence in China, the NHL have sent Alexander Ovechkin on a one-man ambassadorial trip to Beijing this week. Bob Williams talks to David Proper, executive vice-president of media and international strategy, about how ice hockey's governing body is leveraging its players' star power.

IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.

Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.

All sponsorship deals in country are run through NBA China Teams can only activate and sign individual partnership within 150-mile radius of their arenas

Deal with Manchester United helped Gulf Oil gain recognition and trust in Chinese marketplace. Plans to open 1,000 service stations in three years “impossible” without the partnership.

NBA China currently maintains relationships with 17 sponsors Partners a combination of Chinese organisations and multinational companies looking for exposure in the country

League says most die-hard NBA fans play basketball before the age of 12 NBA working with the Ministry of Education in China on a grassroots junior NBA programme

In this week's China sports industry round-up: Formula E to stage race in Sanya | Alibaba and Tencent invest in City Football Group stakeholders | Tencent extends Tour de France digital rights

In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership

In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas

In this week's China sports industry round-up: China still a player in 2018 World Cup | A third of  World Cup counterfeit tickets sold to Chinese fans | Neymar joins forces with Chinese brand Oppo

In this week's China sports industry round-up: Chinese company Diking is newest sponsor for Russia 2018 | DDMC bids for AFC commercial rights | China updates Formula E race venues, adding Saudi Arabia to the fixtures

In this week's China sports industry round-up: Youku obtains World Cup streaming rights; OTT broadcast rights approved for Hisense; More Chinese businesses to become World Cup sponsors

The sponsorship programme for the 2018 World Cup in Russia saw Fifa go to the well of multinational brands, but Fifa soon found the well had dried up

In this week's China sports industry round-up: Sinobo wins Beijing 2022 Olympic village contract; Chinese-owned Aston Villa in trouble after playoff defeat; and reforms make Hainan province golfing destination

In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations

In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated