China

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All sponsorship deals in country are run through NBA China Teams can only activate and sign individual partnership within 150-mile radius of their arenas

Deal with Manchester United helped Gulf Oil gain recognition and trust in Chinese marketplace. Plans to open 1,000 service stations in three years “impossible” without the partnership.

NBA China currently maintains relationships with 17 sponsors Partners a combination of Chinese organisations and multinational companies looking for exposure in the country

League says most die-hard NBA fans play basketball before the age of 12 NBA working with the Ministry of Education in China on a grassroots junior NBA programme

In this week's China sports industry round-up: Formula E to stage race in Sanya | Alibaba and Tencent invest in City Football Group stakeholders | Tencent extends Tour de France digital rights

The Ultimate Fighting Championship (UFC) has announced that Shenzhen will host its third event in China on August 31

Chinese conglomerates Alibaba and Suning are planning a joint venture that would create the market’s most powerful sports business, according to industry news website Lanxiong Sports.

China appears poised to land hosting rights to the 2023 Asian Cup after the Korean Football Association (KFA) withdrew its bid for the national team football tournament in favour of focusing on its proposed…

China’s Chengdu Marathon has been announced as an official candidate race for the World Marathon Majors (WMM) series.

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In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership

In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas

In this week's China sports industry round-up: China still a player in 2018 World Cup | A third of  World Cup counterfeit tickets sold to Chinese fans | Neymar joins forces with Chinese brand Oppo

In this week's China sports industry round-up: Chinese company Diking is newest sponsor for Russia 2018 | DDMC bids for AFC commercial rights | China updates Formula E race venues, adding Saudi Arabia to the fixtures

In this week's China sports industry round-up: Youku obtains World Cup streaming rights; OTT broadcast rights approved for Hisense; More Chinese businesses to become World Cup sponsors

In this week's China sports industry round-up: Sinobo wins Beijing 2022 Olympic village contract; Chinese-owned Aston Villa in trouble after playoff defeat; and reforms make Hainan province golfing destination

In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations

In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

In this week's China sports industry round-up: China edges toward legal betting; F1 works on Chinese joint venture...and adds Tencent as a media partner

In this week's China sports industry round-up: Tencent adds MLB rights to complete major league set; Alisports raises RMB1.2bn funding; and Chinese rugby investment on hold

Under the leadership of Yao Ming and his long-time friend and ally Ma Guoli, the Chinese Basketball Association is undergoing arguably the most ambitious reforms in Chinese sport. Ahead of the second edition of the Leaders Sport Business Summit in Beijing on 25th and 26th July this year, Leaders editor-at-large James Emmett visited the CBA League offices to find out how Yao and Ma are doing it.

In this week's China sports industry round-up: DDMC takes on LaLiga rights; Man Utd strikes Ping An partnership; and Chinese investors already out at Northampton Town

In this week's China sports industry round-up: Lenovo signs up with Ferrari; Wanda retains Atlético ties; and China Cup suggests tattoo ban incoming

In this week's China sports industry round-up: LeSports' Hong Kong arm crashes out of business; sporting firms escape on World Consumer Rights Day; and Qiaodan steps up legitimacy battle