China
Adidas shirts ‘dropped’ by Shanghai Half Marathon in Xinjiang cotton row
The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…
Chinese Super League agrees streaming rights deal with Dongqiudi
Chinese football-focused digital platform Dongqiudi has acquired non-exclusive live streaming rights for the Chinese Super League in a three-season deal starting with the upcoming 2021 season
Chinese Super League ‘to allow fans’ for 2021 season
The Chinese Super League will allow fans into just over half of the 112 games planned for the first phase of the new season, set to kick off on April 20
Tencent acquires domestic rights for Chinese Super League
Chinese streaming platform and internet giant Tencent has acquired media rights in China for the Chinese Super League for the next three seasons, 2021 to 2023
Mediapro Asia set to distribute Chinese Super League international rights
Mediapro Asia, an arm of the international rights agency and production group, is finalising a deal for Chinese Super League international media rights for the three seasons from 2021 to 2023, SportBusiness…
Uefa offers regional Champions League packages in China, US using virtual LED ads
European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament
Beijing 2022 completes 10-day Covid prevention testing event
China has completed a 10-day testing programme for the 2022 Beijing Winter Olympics and Paralympics in a bid to gauge how it can prevent the spread of Covid-19 during the event
WTT’s China Hub events to be staged after Tokyo Olympics
World Table Tennis, the commercial arm of the International Table Tennis Federation, has announced plans for a “China Hub” to stage the restructured WTT Series after the Tokyo Olympic Games.
US cools talk of Beijing 2022 boycott
The US government said it is not discussing a joint boycott of the Beijing 2022 Winter Olympics with its allies, following comments Tuesday that suggested it wanted to do so
US ‘wishes to discuss’ Beijing 2022 boycott with allies
A US State Department spokesman said the country 'wished to discuss' with its allies a joint boycott of the Beijing 2022 Winter Olympics, although stopped short of saying whether the country would be in…
Potential US boycott of Beijing Olympics rippling in political circles
State Department seeks "coordinated" response to human rights abuses
Guy Horne | How will Beijing 2022 attract youthful audiences in China?
Guy Horne, managing director and founder of specialist consultancy H&A Media, looks at viewing patterns for winter sports in China and asks how the IOC can win over new generations of fans in the country
CFA announces 2021 season, urges Chinese football past difficulties
The Chinese Football Association revealed details of this season's Chinese Super League and urged the country's professional clubs to move on from the financial problems that have dogged them in recent…
Chengdu Universiade postponed by a year
The 2021 World University Summer Games scheduled for this August in Chengdu, China, has been postponed until 2022 due to the pandemic
Tencent expands sports streaming outside China with MLB deal
Chinese streaming platform and internet giant Tencent has announced its first major sports media rights deal covering territories outside its home market, with a three-year deal for Major League Baseball…
Six clubs disqualified from Chinese football leagues
The Chinese Football Association has disqualified six clubs from taking part in professional leagues in the 2021 season, as a result of financial problems
Betway extends with China-based PSG.LGD Dota 2 team
Online betting and gaming brand Betway has extended and upgraded its sponsorship of the PSG.LGD Dota 2 team based out of Shanghai, China.
In addition to the Betway agreement, PSG