Ganten, the Chinese mineral water brand, is to stay on as a top-tier Global Partner of the International Basketball Federation (Fiba) for another World Cup cycle, striking a new deal to 2027

Streaming platform Huya will begin showing Ultimate Fighting Championship (UFC) events in China after sublicensing rights to the mixed martial arts promotion from rival streaming service Migu.

Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency

Chinese media group Shinai Sports has announced an exclusive digital rights deal for Uefa club competitions for the 2023-24 season, bolstering its portfolio of top-tier football properties

Dairy products manufacturer Mengniu has extended its relationship with major Fifa tournaments until 2030 – underscoring the importance of Chinese sponsors to world football’s governing body in the next…

Digital marketing agency Red Lantern has been appointed by the World Snooker Tour (WST) to develop its presence in key Asian markets

The Beijing-based Watch-A-Game Sports Technology has acquired the exclusive hospitality sales rights in China to next year’s Euro 2024 tournament.

Chinese media group Shinai Sports has signed a two-year extension to its media rights deal for the Wimbledon tennis grand slam

The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.

Puma, the German sportswear company, has promoted Shirley Li to the role of new general manager in China

Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.

Tencent, the digital multimedia company, is back as a Formula 1 rights-holder in China, signing a multi-year deal with the motor-racing series

The FIM Superbike World Championship will receive live coverage on Chinese social media platform Douyin through an agreement between series promoter Dorna WSBK Organization and the China Sports Media (CSM)…

The Women’s Tennis Association (WTA) has confirmed its return to China for the first time since 2019 due to a combination of the Covid-19 pandemic and the Peng Shuai scandal.

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.

The Chinese city of Wuxi has regained hosting rights to the World Taekwondo Championships after seeing off competition from three rival bidders for the 2025 event

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has extended its sponsorship deal with the Agricultural Bank of China

The Beijing 2022 Organising Committee for the Olympic and Paralympic Games (BOCOG) recorded a CNY350m (€46m/$50.5m) surplus from its staging of last year’s events, it has been announced.