China
Ganten extends Fiba Global Partner role to 2027 Basketball World Cup
Ganten, the Chinese mineral water brand, is to stay on as a top-tier Global Partner of the International Basketball Federation (Fiba) for another World Cup cycle, striking a new deal to 2027
Huya sublicenses UFC rights from Migu
Streaming platform Huya will begin showing Ultimate Fighting Championship (UFC) events in China after sublicensing rights to the mixed martial arts promotion from rival streaming service Migu.
Wanda initiates Infront sale process with Deutsche Bank hire
Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency
Shinai nets exclusive digital rights to Uefa club competitions
Chinese media group Shinai Sports has announced an exclusive digital rights deal for Uefa club competitions for the 2023-24 season, bolstering its portfolio of top-tier football properties
Mengniu joins Wanda in Chinese sponsorship commitment to Fifa
Dairy products manufacturer Mengniu has extended its relationship with major Fifa tournaments until 2030 – underscoring the importance of Chinese sponsors to world football’s governing body in the next…
WST turns to Red Lantern to develop Asian digital presence
Digital marketing agency Red Lantern has been appointed by the World Snooker Tour (WST) to develop its presence in key Asian markets
Chinese sports ticketing tech firm Watch-A-Game to sell Euro 2024 hospitality
The Beijing-based Watch-A-Game Sports Technology has acquired the exclusive hospitality sales rights in China to next year’s Euro 2024 tournament.
Shinai retains Wimbledon rights in China, eleventh-hour deal struck in Denmark
Chinese media group Shinai Sports has signed a two-year extension to its media rights deal for the Wimbledon tennis grand slam
UFC extends Mola deal in Indonesia, unveils China fitness initiative
The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.
Puma promotes Li to China GM, Bocquillon to lead Greater China ops
Puma, the German sportswear company, has promoted Shirley Li to the role of new general manager in China
Denis Green | MMA is taking a seat at China’s top sporting table
Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.
Tencent returns to stream F1 in China
Tencent, the digital multimedia company, is back as a Formula 1 rights-holder in China, signing a multi-year deal with the motor-racing series
WorldSBK secures Chinese exposure with two-year Douyin deal
The FIM Superbike World Championship will receive live coverage on Chinese social media platform Douyin through an agreement between series promoter Dorna WSBK Organization and the China Sports Media (CSM)…
WTA returning to China after four-year hiatus
The Women’s Tennis Association (WTA) has confirmed its return to China for the first time since 2019 due to a combination of the Covid-19 pandemic and the Peng Shuai scandal.
UFC’s Asian talent pathway could bring coveted commercial growth
The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
Wuxi finally set for World Taekwondo Championships in 2025
The Chinese city of Wuxi has regained hosting rights to the World Taekwondo Championships after seeing off competition from three rival bidders for the 2025 event
Agricultural Bank of China extends backing of World Table Tennis events
World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has extended its sponsorship deal with the Agricultural Bank of China
Beijing 2022 reports CNY350m surplus from Winter Olympics
The Beijing 2022 Organising Committee for the Olympic and Paralympic Games (BOCOG) recorded a CNY350m (€46m/$50.5m) surplus from its staging of last year’s events, it has been announced.