HomeBusinessBasketballJapan

B.League helps basketball bounce back in Japan

Kevin McCullagh looks at the growth of the B. League, Japan's domestic basketball league, and considers whether it might be the country's biggest sports expansion of the Reiwa era.

Yudai Baba #6 of the Alvark Tokyo goes up for a dunk during the B.League Championship Final between Alvark Tokyo and Chiba Jets at Yokohama Arena on May 26, 2018 in Yokohama, Kanagawa, Japan. (Photo by Takashi Aoyama/Getty Images)

Kevin McCullagh looks at the growth of the B. League, Japan's domestic basketball league, and considers whether it might be the country's biggest sports expansion of the Reiwa era.

Most recent

Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.

The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.

SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.

In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.