Kevin McCullagh looks at the growth of the B. League, Japan's domestic basketball league, and considers whether it might be the country's biggest sports expansion of the Reiwa era.
NBA turns South Korean fashionistas into basketball fans with MK Trend partnership
NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
Case Study 2: Basketball
The most successful federations have looked to bring in influential executives with experience outside the federation space. Kevin Roberts looked at the approach of FIBA (the International Basketball Federation).
Big3 secures Verizon partnership, Olympic star Bulut
The Big3 basketball league has secured a wide-ranging partnership with American telecommunications giant Verizon, which has been designated the presenting partner of the league's playoff and championship …
Oracle secures Warriors practice facility naming rights
The Golden State Warriors have expanded their long-running partnership with American multinational computer technology company Oracle to include the naming rights to the National Basketball Association…
Houston Rockets bring in Credit Karma Money as jersey sponsor
The National Basketball Association's Houston Rockets have brought in Credit Karma Money as their jersey sponsor as part of a multiyear agreement with the financial services company.
NBL agrees landmark domestic rights deals with ESPN, Foxtel
Australia’s National Basketball League has hailed its new domestic media-rights deal with pay-television broadcaster ESPN as its most valuable ever and “a watershed moment”.
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George Pyne on Bruin Capital’s recent run of dealmaking
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview George Pyne, Bruin Capital founder and chief executive. Eric and Chris also discuss the ongoing Tokyo Olympics, tension surrounding the planned shift of the Universities of Texas and Oklahoma to the Southeastern Conference, and Barstool Sports’ acquisition of both the naming and media rights for the Arizona Bowl.
Brighton reaping benefits of Barber’s community focus
Brighton & Hove Albion chief executive Paul Barber talks about the commercial philosophy that links his time working for the Football Association, the Vancouver Whitecaps in Major League Soccer and now the Premier League club. Ben Cronin reports.
Racing League looks to engage new audiences and reduce dependence on betting levy
Ahead of the start of the inaugural season of the Racing League, SportBusiness looks at how the new competition is looking to achieve "positive disruption" in the UK horse racing market, as well as reduce the sport's dependency on the Horse Racing Betting Levy. Matthew Williams reports.
Nent’s ambitious expansion plans are good news for rights-holders but highly risky
The Nordic Entertainment Group (Nent) plans to become Europe’s number one streaming service. If successful, its Viaplay OTT brand could soon be as ubiquitous as Sky or ESPN. But scaling in Europe on a market-by-market basis is an expensive and highly risky strategy.