Kevin McCullagh looks at the growth of the B. League, Japan's domestic basketball league, and considers whether it might be the country's biggest sports expansion of the Reiwa era.
Our latest on Covid-19
Women’s World Team Squash Championship cancelled due to Covid upsurge in Malaysia
The 2020 Women’s World Team Squash Championship in Kuala Lumpur has been cancelled after the city was placed in lockdown to control the spread of the Covid-19 virus.
Initial signs with Australian Open, extra WTA event for quarantined players
The Australian Open tennis tournament has named global hygiene services brand Initial as the ‘Official Hygiene Partner’ of the 2021 Australian Open.
Basketball Champions League CEO Comninos looks to Athens finale to continue momentum
Basketball Champions League CEO Patrick Comninos describes how the fledgling basketball competition has tried to maintain momentum during a troubled year and its plans to resume this year's season with a Final-Eight competition in Athens. Kevin Roberts reports.
NBA turns South Korean fashionistas into basketball fans with MK Trend partnership
NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
BetRivers signs with NBA’s Pistons as legal online gambling tips off in Michigan
The National Basketball Association’s Detroit Pistons have signed a multi-year sponsorship deal with the US-based online casino and sports betting operator Rush Street Interactive (RSI) and its flagship b…
Decathlon signs NBA international merchandising deal
Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association
Nets’ Big 3 leads to immediate ratings spike for YES Network
The Brooklyn Nets' formation of a superstar Big 3 in James Harden, Kyrie Irving and Kevin Durant has led to an immediate ratings spike for regional sports network YES Network
Mitsubishi extends with German Basketball Federation in Sportfive-brokered deal
The German division of Mitsubishi Motors has extended its premium and official automobile sponsorship with the German Basketball Federation (DBB)
New York sees big potential in online sports betting, but operating model unclear
New York, America's fourth most populous state and home to its largest media market, is on the cusp of legalizing online sports betting. But there remains significant political disagreement about the operating model in which it would happen. US Editor Eric Fisher explores the potential and pitfalls of opening up the Empire State to mobile sportsbooks.
India’s Asian Cup bid signals burgeoning ambition to be a sporting power
All India Football Federation president Praful Patel says hosting the 2027 Asian Cup will hasten India's big ambitions in football and sport more generally.
International Women’s Cup unveils plan to become direct rival to Relevent’s Women’s ICC
SportBusiness speaks to John Reynal, the founder of Onside and FXE Futbol, about the strategy behind the IWC and the potential threat of legal action from Relevent Sports.
The Premier League waits for sun to shine on chilly UK media market
The Premier League usually auctions its domestic media rights halfway through its three-season cycle, but Covid has uprooted its plans. Callum McCarthy examines the likely bidders and the league's hopes for an uplift in the value of the rights.