Kevin McCullagh looks at the growth of the B. League, Japan's domestic basketball league, and considers whether it might be the country's biggest sports expansion of the Reiwa era.
Our latest on Covid-19
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
Basketball Champions League CEO Comninos looks to Athens finale to continue momentum
Basketball Champions League CEO Patrick Comninos describes how the fledgling basketball competition has tried to maintain momentum during a troubled year and its plans to resume this year's season with a Final-Eight competition in Athens. Kevin Roberts reports.
After teething troubles, Big3 basketball league begins to find its feet
After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.
IMG Arena retains Lega Basket betting rights in long-term deal
IMG Arena, the sports betting arm of the IMG agency, has agreed a long-term rights deal with Lega Basket Serie A (LBA), the top tier of Italian club basketball
BCL lands first North American rights deal with beIN
Subscription broadcaster beIN Sports has acquired rights to Europe’s Basketball Champions League in the US.
Dafabet makes basketball debut in regional EuroLeague, EuroCup sponsorship
Dafabet, the Philippines-based betting operator, has become a regional sponsor in Asia of basketball’s EuroLeague and EuroCup competitions.
China Life extends as main CBA sponsor
Insurance company China Life will continue to serve as the official main sponsor of the Chinese Basketball Association (CBA) League following the signing of a three-year renewal from 2020-21 to 2022-23
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.