Other

Features
News

Latest Features

Multi-Sport
Marketing

Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.
Football
Fan Engagement

In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.
Golf
Media

In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.
Athletics
Business

Ticketmaster’s decision to close its secondary ticketing platforms Seatwave and GetMeIn looks like a response to hardening of the political and legislative stance on secondary ticketing sites in Britain and Ireland. Ben Cronin examines what it means for rights-holders.
Events

Over the last five years the hackathon has been adopted by several major rights-holders. Kevin McCullagh discusses the impact of hackathons on sports businesses.

Latest News

View All
Other

The impact of esports on the global sports economy comes under the spotlight at the inaugural Sports Decision Makers Summit in Miami on May 6 and 7, during an expert panel featuring Electronic Sports Group…
Other

A keynote by Bruin Sports Capital founder and chief executive George Pyne will set up a fascinating finance and investment panel discussion featuring Stephen Duval, managing director and co-founder of 23 Capital, Colin Neville, managing director of the Raine Group, and Charles Baker, co-chair of O’Melveny’s sport business group.
Track and Field
Other

The Vatican has launched an official athletics team with the aim of competing in international competitions – including the Olympics – as part of an agreement signed with the Italian Olympic Committee.
Football
Other

The career of legendary Brazilian footballer and businessman Ronaldo de Lima was honoured at yesterday's 10th Globe Soccer Awards.

Features

Football
Other

Athletes like LeBron James and Cristiano Ronaldo can move the needle like no others. Bob Williams spoke to a number of industry experts to discover how exactly clubs can monetise their prize possessions.
American Football
Other

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.
Cycling
Business

In this week's China sports industry round-up: Formula E to stage race in Sanya | Alibaba and Tencent invest in City Football Group stakeholders | Tencent extends Tour de France digital rights

Tennis
Sponsorship

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.

American Football
Stadia

Welcome to the first edition of SportBusiness Group’s US Digest, rounding up the big news and developments coming out of the world’s biggest sports market
Basketball
Business

In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership

Basketball
Other

At the heart of the popularity of the NBA is how the organisation drives its social media strategy by engaging players and attracting younger audiences.

Basketball
Other

FIBA secretary general Patrick Baumann looks ahead to the first World Basketball Summit, which takes place in Xi’an, China, on October 3 and 4

Football
Other

How the league which is home to some of the biggest clubs in world football is looking to eSports to grow its brand at home and abroad. Rubido Fano may not score goals for Barcelona, boss the Real Madrid midfield or make goal-saving tackles for Valencia, but right now he – and others like him – are an important part of LaLiga’s brand development and fan engagement plans.

Business

SportBusiness International spoke to leaders representing Europe's top three courses about how they are staying ahead of their rivals from across the continent.

Other

SportBusiness International asked the providers of the top three ranking postgradute courses in North America to talk about the secrets of their success.

Other

High-speed internet connections and an increasingly tech-savvy student base are helping revolutionise the higher education sector, with more people now choosing courses with the flexibility to study from anywhere. Adam Nelson speaks with some of the course leaders who are pioneering a new style of distance learning.

Other

San Diego State University’s Sports MBA has come out on top of the student satisfaction ranking, with a winning showing in both the graduate choice and course usefulness criteria. Scott Minto, director of the programme, tells Adam Nelson why the course is so popular with its students.

Other

The complete rundown of the top 40 postgraduate sport management courses in the world.

Other

Despite only taking its first cohort of postgraduate students in 2012, the University of South Florida’s MBA/MS in sport and entertainment has risen to fourth place in our rankings this year. William Sutton, the founding director of the programme, offers Adam Nelson an insight into the factors behind the rapid rise.