Other

In this week's China sports industry round-up: Formula E to stage race in Sanya | Alibaba and Tencent invest in City Football Group stakeholders | Tencent extends Tour de France digital rights

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.

In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership

At the heart of the popularity of the NBA is how the organisation drives its social media strategy by engaging players and attracting younger audiences.

FIBA secretary general Patrick Baumann looks ahead to the first World Basketball Summit, which takes place in Xi’an, China, on October 3 and 4

How the league which is home to some of the biggest clubs in world football is looking to eSports to grow its brand at home and abroad. Rubido Fano may not score goals for Barcelona, boss the Real Madrid midfield or make goal-saving tackles for Valencia, but right now he – and others like him – are an important part of LaLiga’s brand development and fan engagement plans.

SportBusiness International spoke to leaders representing Europe's top three courses about how they are staying ahead of their rivals from across the continent.

SportBusiness International asked the providers of the top three ranking postgradute courses in North America to talk about the secrets of their success.

High-speed internet connections and an increasingly tech-savvy student base are helping revolutionise the higher education sector, with more people now choosing courses with the flexibility to study from anywhere. Adam Nelson speaks with some of the course leaders who are pioneering a new style of distance learning.

San Diego State University’s Sports MBA has come out on top of the student satisfaction ranking, with a winning showing in both the graduate choice and course usefulness criteria. Scott Minto, director of the programme, tells Adam Nelson why the course is so popular with its students.

The complete rundown of the top 40 postgraduate sport management courses in the world.

Despite only taking its first cohort of postgraduate students in 2012, the University of South Florida’s MBA/MS in sport and entertainment has risen to fourth place in our rankings this year. William Sutton, the founding director of the programme, offers Adam Nelson an insight into the factors behind the rapid rise.

USL president Jake Edwards talks to SportBusiness International at Leaders Week in NYC about his concern for legalized sports betting, rising expansion fees and the possibility of promotion and relegation