The $1bn deal between Matchroom Sport and DAZN has sent shockwaves through boxing and threatens to undermine the pay-per-view model that has been so successful in the sport. Richard Clarke looks at the deal and the sport’s emerging presence on YouTube.
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
Ahead of the launch of the NBA's "fourth league", Bucks Gaming's co-managing directors tell SportBusiness International how they set up the esports team from scratch.
Long, testing rides through beautiful countryside, with hundreds of horses and athletes competing… No wonder endurance riding is growing in popularity for both competitors and fans all around the world.
The Cambridge Analytica scandal - and the introduction of GDPR - has created a lack of clarity about how sporting bodies can and should use data, says Richard Clarke.
Terrence Burns has worked at the heart of the Olympic Movement for decades. Here, he disusses his new venture, T Burns Sports Group, its acquisition by George Pyne's Engine Shop, and what it means for the industry.
Digital Replacement Technology has been promising rights-holders the chance to multiply their perimeter board income for years. Now that the technology is finally being put into practice, Andy Fry reviews the businesses hoping to deliver on those promises.
DraftKings chief international officer Jeffrey Haas tells Ryan Herman about the opportunities legalised sports betting in the US would create for the daily fantasy sports site.
Keith O’Loughlin, senior vice-president of sportsbook and platforms at SG Digital, owner of the OpenBet sportsbook platform, on the potential of the US market
Legalised betting | US sport is sitting on a goldmine but squabbling stakeholders could limit earnings
The equestrian discipline of vaulting sees athletes performing gymnastic dance routines on the back of a cantering horse. For both fans and competitors, it’s an intriguing combination of athleticism and artistic flair.
With a host of partners in the international sporting community, Sportradar’s data and integrity services are hardly a secret. However, the company’s burgeoning audiovisual services, including an innovative OTT offering, are now also grabbing the attention of federations and leagues worldwide
VAR’s introduction to football has been far from smooth with delays and overuse causing frustration amongst fans and players alike. But, asks Data Project chief executive Emilio Spirito, how has volleyball managed to strike the right balance and what technology is being deployed by leagues to enhance the accuracy of officials’ decisions?
Under the leadership of Yao Ming and his long-time friend and ally Ma Guoli, the Chinese Basketball Association is undergoing arguably the most ambitious reforms in Chinese sport. Ahead of the second edition of the Leaders Sport Business Summit in Beijing on 25th and 26th July this year, Leaders editor-at-large James Emmett visited the CBA League offices to find out how Yao and Ma are doing it.
Digital and social media consultant Richard Clarke says LaLiga’s OTT move, and the Bundesliga’s fanatical drive for social media engagement, all come down to the pursuit of the Premier League
NBA commissioner Adam Silver tells SportBusiness International why micro-transactions are more than a revenue stream – and why the concept will catch on
Ben Cronin talks to David Grevemberg about the Commonwealth Games Federation's new model for selling sponsorship and supporting host cities in their delivery of the games.
Benchmarks, strategy, OTT: what can second- and third-tier sports learn from the world’s premium properties?
Frank Dunne talked to three experts about benchmarks for global rights strategies, how much expertise is transferable down the pyramid and how OTT can fit into future strategies.