Australian Rules Football

Pay-television broadcaster Foxtel and media groups Paramount Global, Seven West Media and Nine Entertainment have bid for media rights to the Australian Football League, according to reports in the country

The Australian Football League (AFL) has named laundry detergent brand Omo Australia as its first ‘Official Changeroom Partner’.

A string of broadcasters have made pitches to Australian Football League (AFL) executives in recent weeks as the league continues to meet with prospective bidders for the next media rights cycle, it has…

The Tasmanian state government has offered to contribute A$150m ($107.8m/€161m) to the establishment of a new Australian Football League (AFL) franchise based in the region, according to media reports.

Australian Football League (AFL) crowds are at their lowest level in more than 25 years, according to reports

The Australian Football League (AFL) has announced a licensing agreement with message board platform Reddit that will allow the website’s users to add AFL-themed clothing to their virtual avatars.

The Australian Football League (AFL) has agreed to almost double the wages of players in the AFLW women’s competition as part of a new collective bargaining agreement with the AFL Players’ Association (AF…

German pay-television sports broadcaster Sport1 has further enhanced its coverage of Australian sport by acquiring rights to Aussie rules football league, the AFL

Paramount, the owner of Australian free-to-air television network Ten and subscription streaming service Paramount Plus, will reportedly bid for the entire suite of Australian Football League domestic…

The Australian Football League has announced a sponsorship agreement with Pepperjack Wines. The deal sees the Treasury Wine Estates-owned brand become the official wine of the current AFL season

The Australian Football League is to release a range of non-fungible tokens (NFTs) after striking a five-year agreement with Hong Kong-based digital collectibles company Animoca Brands

Australian Football League chief executive Gillon McLachlan has announced he will leave the organisation at the end of the current season following eight years at the helm of the Australian rules football…

Australian Football League chief executive Gillon McLachlan unveiled plans to exploit the burgeoning NFT space, speaking at the SportNXT conference in Melbourne today

The Australian Football League has announced as five-year sponsorship deal with luxury watch retailer Kennedy. The tie-up sees Kennedy become the official timekeeper of the AFL

More than a third of Australian Football League supporters are concerned about gambling adverts during AFL matches, according to a survey conducted by the AFL Fans Association

Eureka Stadium, the 11,000-seat sports ground in the Australian city of Ballarat, will continue to be known as Mars Stadium after multinational confectionary group Mars Wrigley extended its naming rights…

Australian Football League club Adelaide Crows has announced a “multi-year” sponsorship agreement with cryptocurrency exchange platform The deal sees