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AFL strikes five-year timekeeper deal with Kennedy

Adelaide Crows take on North Melbourne Kangaroos at the Adelaide Oval in South Australia. (Photo by Daniel Kalisz/Getty Images)

The Australian Football League has announced as five-year sponsorship deal with luxury watch retailer Kennedy.

The tie-up sees Kennedy become the official timekeeper of the AFL. Among the inventory, the brand will feature on the scoreboard at matches, where the “Kennedy Shot Clock” will appear when players line up for a set shot at goal.

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