The Australian Football League has announced as five-year sponsorship deal with luxury watch retailer Kennedy. The tie-up sees Kennedy become the official timekeeper of the AFL
The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform Crypto.com. The deal makes Crypto
Loans company Latitude Financial has upgraded its relationship with Australian Football League club Richmond to the position of joint major partner until at least the end of the 2025 season
Regional Covid-19 lockdowns in Australia are forcing relocations of sports events and teams
Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019
Australian cryptocurrency exchange CoinJar has signed as a sponsor of the AFL’s Melbourne Football Club for both its men’s and women’s teams. T
The AFL has signed up German tyre brand Continental as a new sponsor for the 2021 AFL Premiership season and extended its key airline carrier deal with Virgin Australia
The Geelong Cats Australian Football League team has extended its sponsorship agreement with Ford Australia in a deal that will take the association between the two organisations to a record-breaking 100…
The Australian Football League has announced new agreements with domestic broadcasters Foxtel and Telstra which will extend their rights by two years across the 2023 and 2024 seasons
Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.
Australia's upcoming Australian Rules and rugby league season finals will be significant milestones for the return of sport in the country after the pandemic, with large crowds set to attend both
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The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
The Australian Football League is to cut its workforce by around 20 per cent in a restructure prompted by an expected A$400m ($286m/€243m) loss of income this year due to Covid-19.
Australian pay-television broadcaster Foxtel will save A$180m ($129m/€109m) over the next three years in reduced fees negotiated for its sports media-rights deals.
The Australian state of Queensland will from Saturday deny entry to visitors from Sydney, prompting some sports leagues and teams in the country to once again rejig their plans for current seasons
Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters A