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AFL strikes licensing deal with Reddit

(Photo Illustration by Justin Sullivan/Getty Images)

The Australian Football League (AFL) has announced a licensing agreement with message board platform Reddit that will allow the website’s users to add AFL-themed clothing to their virtual avatars.

It is Reddit’s first such agreement with a major sports league. The platform, which is reported to have 430 million monthly active users, has similar deals with video game developers Riot Games and Bungie.

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