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Omo takes on new AFL ‘Official Changeroom Partner’ designation

(Photo by Daniel Pockett/Getty Images)

The Australian Football League (AFL) has named laundry detergent brand Omo Australia as its first ‘Official Changeroom Partner’.

The deal marks the Unilever-owned brand’s first-ever sponsorship of a sports property and the first use of the ‘changeroom’ designation by the AFL.

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