AFL

The Australian Football League has appointed Nick Forward, the former chief content officer at streaming service Stan, as the general manager of AFL Digital

The Australian Football League (AFL) has named laundry detergent brand Omo Australia as its first ‘Official Changeroom Partner’.

Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019

Tech wellness company Therabody, best-known for its Theragun massage therapy device, has signed as the Australian Football League’s official recovery partner.

The AFL has signed up German tyre brand Continental as a new sponsor for the 2021 AFL Premiership season and extended its key airline carrier deal with Virgin Australia

The Australian Football League has announced new agreements with domestic broadcasters Foxtel and Telstra which will extend their rights by two years across the 2023 and 2024 seasons

Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c

The world’s top-selling bourbon brand Jim Beam has renewed as the ‘Official Dark Spirits Partner’ of the Australian Football League (AFL) for two more seasons, from 2020-21 to 2021-22. T

Google Australia made its third deal with the Australian Football League (AFL) in three years when it signed as an Official Partner of the AFL, including new rights to the AFLW women’s league, last month.

Google Australia, an arm of the international search engine and internet technology giant, has extended its sponsorship with the Australian Football League (AFL) for three more seasons

Pay-television operator Foxtel declined to extend its rights deal with Australian rules football league the AFL due to long-running concerns over a clause in the contract concerning free-to-air exposure,…

Sponsorship deals worth more than A$7m (€4.1m/$4.4m) ) per year are under threat from the collapse of Virgin Australia into voluntary administration, SportBusiness can reveal.

Matthew Glendinning looks at the recent commercial fortunes of the AFL and Rugby Australia, and how sponsorship revenues and the Covid-19 pandemic have affected the properties.
Premium

Asian Football Confederation Cup matches involving teams from East Asia have been postponed until April due to the coronavirus outbreak

Australian retail group Coles has signed as the Official Supermarket of the Australian Football League (AFL) and Australian Football League Women’s (AFLW) in an exclusive five-year deal.

The Australian Football League has renewed its sponsorship contract with online gambling network BetEasy