Sports betting and data services firm Stats Perform has enhanced its association with the Badminton World Federation (BWF) by signing on as its integrity services partner

Indian multiplex cinema chain INOX has agreed a sponsorship deal with the 2023 India Open, a tournament heralded as the country’s biggest professional badminton event to date.

Pay-television broadcaster Eurosport has acquired exclusive linear broadcast rights in India for this month's India Open badminton tournament

Banking and financial services company HSBC has agreed a four-year extension to its wide-ranging sponsorship deal with the Badminton World Federation (BWF)

The Badminton World Federation (BWF) has added international online entertainment platform WinBox as a new sponsor in a deal brokered by the Infront agency

Chinese automotive manufacturer Great Wall Motor (GWM) has agreed a deal to sponsor the Badminton World Federation’s 2022 World Tour Finals in Thailand later this month, while the BWF has announced the a…

Bangkok will host the Badminton World Tour Finals on December 7-11 after the season-ending event was moved from the Chinese city of Guangzhou

The Badminton World Federation (BWF) has announced that China will host this season’s BWF World Tour Finals but two other events due to take place in the country have been cancelled.

The Badminton World Federation (BWF) has announced the cancellation of events in Hong Kong and Macau

The Badminton World Federation has unveiled the calendars for its major tournaments in 2023 and 2024, with the Malaysia Open and the India Open appointed as the first two tournaments each year

Mastercard has announced endorsement agreements with a quartet of Indian badminton players

Pay-television broadcaster Eurosport India has secured rights for the inaugural Grand Prix Badminton League (GPBL). The Warner Bros

The Badminton World Federation is adding four new stops to its annual World Tour and upgrading several tournaments in a shake-up for the period from 2023 to 2026

Badminton World Federation president Poul-Erik Høyer has hailed the international federation’s return to financial health after it posted a $19.7m (€18.7m) profit for the 2021 calendar year.

Chinese streaming service Youku is reported to have acquired media rights to Badminton World Federation events as part of a five-year deal with the international federation

The Badminton World Federation has announced a three-year sponsorship agreement with Southeast Asian gambling brand M88 Mansion until the end of the 2024 season

The Spanish city of Madrid has stepped in at short notice to host the 2022 European Badminton Championships from April 25-30

Pan-regional Asia-Pacific sports broadcaster SPOTV has agreed distribution deals in Indonesia with media group MNC and telco Telkom Indonesia