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Jim Beam renews AFL spirits sponsorship for two more seasons

(Photo by Mark Metcalfe/AFL Photos/via Getty Images )

The world’s top-selling bourbon brand Jim Beam has renewed as the ‘Official Dark Spirits Partner’ of the Australian Football League (AFL) for two more seasons, from 2020-21 to 2021-22.

The brand originally became the AFL’s first official spirit sponsor in 2017, supported by a reported A$7m (€4.2m/$5m) marketing campaign.

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