Sports Betting

US wrestling organisation WWE is in talks with state gambling regulators in Colorado and Michigan regarding the potential of legalising betting on major events

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…

Sports data and betting services company Genius Sports and its Second Spectrum subsidiary have expanded their deal with the National Basketball Association (NBA), with the respective parties working together…

The Boston Red Sox Major League Baseball team has signed a sponsorship deal with sports betting and iGaming operator BetMGM

Data platform technology company Pumpjack Dataworks has been brought in by World Netball to help deliver the governing body’s growth strategy.

Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.

The Los Angeles Rams and Kraft Analytics Group (KAGR) have announced a multi-year agreement to collaborate on data innovation and analytics in a bid to promote greater fan engagement

Stefan Zant, co-founder of the sports business unit of German commercial broadcaster ProSiebenSat

Major League Baseball has named FanDuel a co-exclusive official sports betting partner in North America in a multi-year deal that will include FanDuel's app and OTT platform FanDuel+ airing MLB

Major League Soccer has agreed a multi-year deal with sports technology companies Sportec Solutions and Deltatre to create data feeds from all MLS matches for Apple’s MLS Season Pass service.

Sports and entertainment group Endeavor, owner of the IMG and WME agencies, has posted increased revenue of $5.27bn (€4.9

Sports betting and data services firm Stats Perform has enhanced its association with the Badminton World Federation (BWF) by signing on as its integrity services partner

An invitation to tender process has been launched for the domestic, international and betting video rights to the Czech Extraliga, the top ice hockey league in the Czech Republic, covering five seasons…

French Ligue 1 club Olympique de Marseille has announced a six-year regional sponsorship for Africa with betting operator Mojabet

The United Soccer League has expanded its data provision agreement with Stats Perform in a deal that runs through at least 2028

Greek online betting company Stoiximan has become title sponsor of the Greek Super League in a three-year deal, from 2022-23 to 2024-25. SportBusiness understands the agreement is worth €9.5m ($10.1

Genius Sports has landed a deal with the XFL as its official betting data distribution partner and free-to-play provider as the league heads into its rebooted season after a three-year absence