Sports Betting
WWE ‘targeting’ entry into betting marketplace
US wrestling organisation WWE is in talks with state gambling regulators in Colorado and Michigan regarding the potential of legalising betting on major events
EXCLUSIVE: F1 renegotiates ISG betting deal and agrees Supponor virtual advertising tie-up
Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Genius Sports, Second Spectrum expand NBA deal, unveil ‘Dragon’ platform
Sports data and betting services company Genius Sports and its Second Spectrum subsidiary have expanded their deal with the National Basketball Association (NBA), with the respective parties working together…
Boston Red Sox sign BetMGM as first betting sponsor
The Boston Red Sox Major League Baseball team has signed a sponsorship deal with sports betting and iGaming operator BetMGM
World Netball brings in Pumpjack to aid growth plans
Data platform technology company Pumpjack Dataworks has been brought in by World Netball to help deliver the governing body’s growth strategy.
EstrelaBet extends commitment to Internacional
Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.
LA Rams, Kraft Analytics Group pen multi-year agreement
The Los Angeles Rams and Kraft Analytics Group (KAGR) have announced a multi-year agreement to collaborate on data innovation and analytics in a bid to promote greater fan engagement
Seven.One Sports’ Zant joins Sportradar to lead global partnerships team
Stefan Zant, co-founder of the sports business unit of German commercial broadcaster ProSiebenSat
FanDuel to stream MLB games as part of new deal with league
Major League Baseball has named FanDuel a co-exclusive official sports betting partner in North America in a multi-year deal that will include FanDuel's app and OTT platform FanDuel+ airing MLB
Deltatre ramps up MLS association with Sportec Solutions deal
Major League Soccer has agreed a multi-year deal with sports technology companies Sportec Solutions and Deltatre to create data feeds from all MLS matches for Apple’s MLS Season Pass service.
Endeavor full-year revenue rise driven by UFC commercial results, live events uplift
Sports and entertainment group Endeavor, owner of the IMG and WME agencies, has posted increased revenue of $5.27bn (€4.9
Stats Perform strengthens BWF ties with integrity services deal
Sports betting and data services firm Stats Perform has enhanced its association with the Badminton World Federation (BWF) by signing on as its integrity services partner
Tender launched for Czech ice hockey league domestic, international and betting rights
An invitation to tender process has been launched for the domestic, international and betting video rights to the Czech Extraliga, the top ice hockey league in the Czech Republic, covering five seasons…
Mojabet named as Marseille’s African betting partner
French Ligue 1 club Olympique de Marseille has announced a six-year regional sponsorship for Africa with betting operator Mojabet
USL, Stats Perform extend Opta deal to 2028
The United Soccer League has expanded its data provision agreement with Stats Perform in a deal that runs through at least 2028
Stoiximan signs record Greek Super League title deal
Greek online betting company Stoiximan has become title sponsor of the Greek Super League in a three-year deal, from 2022-23 to 2024-25.
SportBusiness understands the agreement is worth €9.5m ($10.1
Genius Sports secures betting data deal with XFL
Genius Sports has landed a deal with the XFL as its official betting data distribution partner and free-to-play provider as the league heads into its rebooted season after a three-year absence