‘Betting firms will reinvest 50% of their revenues in marketing’ | Matteo Monteverdi, Sportradar, USA
In this week's US sports industry round-up: Tepper wins race to take over Carolina Panthers; Supreme Court rules in favour of sports betting; and NBA play-off ratings continue to soar.
With technology that can now identify suspicious activity, and the potential for increased viewing figures and greater fan engagement, supporters of sports betting in the US believe they may soon be able to overturn prohibitive legislation that dates back 25 years. SportBusiness International finds out more.
Gamification may no longer be the next big thing, but it still offers rights-holders the chance to build their brand, increase engagement and even improve standards. Andy Fry speaks to organisations that are getting it right.