Sports Betting
Features
Racing and football the likely beneficiaries of TV marketing blackout by UK gambling firms
Drop in advertising against football unlikely to impact media-rights income
Value of shirt and LED inventory could increase
Exemption likely to drive horse racing media-rights revenue
Alliance of American Football bets on player data to fill NFL off-season void
Wearable devices will enable biometric data to be used in-game and in real time for wagering
App has been created that will allow gamblers to simultaneously watch a game and bet on it
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Caesars Entertainment signs with Philadelphia 76ers and New Jersey Devils
Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center
Q&A | Scott Butera, president of interactive gaming, MGM Resorts
What impact has the sports betting repeal had on you?
It's had a major impact in the sense that it's really spearheaded a lot of our efforts with regard to our entire interactive platform
DraftKings’ mobile sportsbook exceeds expectations in New Jersey
Jamie Shea is head of digital sportsbook for DraftKings, the first company to operate a mobile sportsbook in the state of New Jersey after it legalised betting. She spoks at the recent SportBusiness Summit about the company’s experiences in the state.
‘Betting firms will reinvest 50% of their revenues in marketing’ | Matteo Monteverdi, Sportradar, USA
Sportradar is well-positioned to take advantage of the legalisation of sports betting in the USA and has advised gaming operators, regulators and leagues about the repeal of PASPA. Ben Cronin talks to Matteo Monteverdi, president at Sportradar USA, about the opportunities for rights-holders.
Angela Ruggiero: Athlete data will inform in-play betting
Angela Ruggiero, chief executive and founder of the Sports Innovation Lab, and former Olympic gold medallist spoke at the recent SportBusiness Summit in Miami about the impact of sports betting on athletes and the technology sector.
NBA-MGM partnership sets precedent for new US sports betting landscape
Data-sharing deal is first between a major US sports league and sports betting operator
Partnership – worth $25m over three years – serves as model for other stakeholders to follow
NBA ensur
US Digest | Tepper wins race to take over Carolina Panthers
In this week's US sports industry round-up: Tepper wins race to take over Carolina Panthers; Supreme Court rules in favour of sports betting; and NBA play-off ratings continue to soar.
You bet | Coalition comes together to end prohibition of sports wagering in US
With technology that can now identify suspicious activity, and the potential for increased viewing figures and greater fan engagement, supporters of sports betting in the US believe they may soon be able to overturn prohibitive legislation that dates back 25 years. SportBusiness International finds out more.
Let’s play | Does gamification still have a place in the rights-holder toolbox?
Gamification may no longer be the next big thing, but it still offers rights-holders the chance to build their brand, increase engagement and even improve standards. Andy Fry speaks to organisations that are getting it right.