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Lee Choong Khay | After Covid-19, the sports media rights model must change
Lee Choong Khay, head of sport at Malaysian pay-television broadcaster Astro, implores rights-holders and broadcasters to take the opportunity of the Covid-19 interruption to reconsider the sports media rights model.
Asia-Pacific industry reacts to the award of the 2023 Women’s World Cup
Asia-Pacific sports industry insiders react to the award of the 2023 Fifa Women's World Cup to Australia and New Zealand.
DDMC Fortis becomes FMA and remains bullish as AFC project enters ‘operational’ phase
Football Marketing Asia CEO Patrick Murphy explains the rebrand of his agency and the change of gear within the business this year, and provides a progress report on its Asian Football Confederation project.
Anthony Goddard | Premier League returns with record audiences
Anthony Goddard, head of media research, Publicis Sport & Entertainment, delves into the numbers to see how the UK’s football public returned to their seats for Premier League action after the Covid-19 enforced hiatus.
Spotify’s collective model inspires new ATP chairman Gaudenzi
ATP chairman Andrea Gaudenzi talks about a challenging first nine months as ATP chairman and explains what tennis can learn from the music industry. Ben Cronin reports.
Gaudenzi: “Linear programming wasn’t a good fit for tennis”
In the latest video interview from SportBusiness, ATP chairman, Andrea Gaudenzi, speaks to Europe editor Ben Cronin about plans to resume the international tennis tour in August and his vision to centralise…
LaLiga’s Chinese JV focuses on sponsorship, merchandising in push to become leading foreign football league
LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.
MLB looks for audience lift in reformatted Draft
The ongoing Covid-19 pandemic helped lead to a dramatic reduction in the number of rounds for the MLB Draft. But the league and its media partners are still hoping for lift among a competition-starved fan base
Green screen dreams becoming reality in Covid-19 era
Virtual backdrops and ‘watch together’ social media services are in focus as sport returns behind closed doors.
Nascar begins to expand audience with iRacing Pro Invitational Series
Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.
US sports media landscape faces dramatic change amid Covid-19
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National Lacrosse League takes financial hit from sports shutdown but expands digital presence
The indoor lacrosse league, like other US sports properties, has taken a sizable blow from the ongoing Covid-19 pandemic. But it is looking to adapt quickly to change. Bob Williams reports.
China’s sports industry starts to think beyond Covid-19
Andrew Collins, chief executive at Mailman, and Shoto Zhu, founder and president of Oceans Marketing, talk to SportBusiness Asia senior analyst, Kevin McCullagh, about how the Chinese sports industry is…
Twitch’s interactivity proves popular with traditional sports during shutdown
Platform was already stepping up work in traditional sports, providing alternate coverage for the likes of the NFL
Interactivity providing crucial fan engagement tool during sport’s shutdown
Mixed fortunes for Australian rights-holders amid Covid-19 crisis
The Covid-19 pandemic has hit Australia’s major sports with varying degrees of severity.
Malaysian Football League targets comeback from challenging 2019
The Malaysian Football League had a tough 2019, which saw clubs suffering revenue shortfalls after two big commercial partners backed out of their deals. In the wake of making some significant commercial deals starting in 2020, Kevin McCullagh talks to MFL's chief commercial officer, Winnie Chan, about how the league is trying to recover.
The race to become sport’s Spotify is slower than expected
DAZN and Eleven are striving to please consumers with their flexible, multi-platform, low-cost products. But they are finding that fans generally want sports content the way they've always had it: live and in their living room.
Navigating the payments minefield is crucial for Asian OTT services
The English Premier League’s plans for an OTT service are focused on the Asian market, but the sheer variation in market conditions means existing OTT broadcasters are still figuring their way in the region.