Media

Features

Lee Choong Khay, head of sport at Malaysian pay-television broadcaster Astro, implores rights-holders and broadcasters to take the opportunity of the Covid-19 interruption to reconsider the sports media rights model.

Asia-Pacific sports industry insiders react to the award of the 2023 Fifa Women's World Cup to Australia and New Zealand.

Football Marketing Asia CEO Patrick Murphy explains the rebrand of his agency and the change of gear within the business this year, and provides a progress report on its Asian Football Confederation project.

Anthony Goddard, head of media research, Publicis Sport & Entertainment, delves into the numbers to see how the UK’s football public returned to their seats for Premier League action after the Covid-19 enforced hiatus.

ATP chairman Andrea Gaudenzi talks about a challenging first nine months as ATP chairman and explains what tennis can learn from the music industry. Ben Cronin reports.

In the latest video interview from SportBusiness, ATP chairman, Andrea Gaudenzi, speaks to Europe editor Ben Cronin about plans to resume the international tennis tour in August and his vision to centralise…

LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.

The ongoing Covid-19 pandemic helped lead to a dramatic reduction in the number of rounds for the MLB Draft. But the league and its media partners are still hoping for lift among a competition-starved fan base

Virtual backdrops and ‘watch together’ social media services are in focus as sport returns behind closed doors.

Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.

The indoor lacrosse league, like other US sports properties, has taken a sizable blow from the ongoing Covid-19 pandemic. But it is looking to adapt quickly to change. Bob Williams reports.

Andrew Collins, chief executive at Mailman, and Shoto Zhu, founder and president of Oceans Marketing, talk to SportBusiness Asia senior analyst, Kevin McCullagh, about how the Chinese sports industry is…

Platform was already stepping up work in traditional sports, providing alternate coverage for the likes of the NFL Interactivity providing crucial fan engagement tool during sport’s shutdown

The Covid-19 pandemic has hit Australia’s major sports with varying degrees of severity.

The Malaysian Football League had a tough 2019, which saw clubs suffering revenue shortfalls after two big commercial partners backed out of their deals. In the wake of making some significant commercial deals starting in 2020, Kevin McCullagh talks to MFL's chief commercial officer, Winnie Chan, about how the league is trying to recover.

DAZN and Eleven are striving to please consumers with their flexible, multi-platform, low-cost products. But they are finding that fans generally want sports content the way they've always had it: live and in their living room.

The English Premier League’s plans for an OTT service are focused on the Asian market, but the sheer variation in market conditions means existing OTT broadcasters are still figuring their way in the region.