Technology

Large group of high-profile investors reflect surging fan interest in NFTs

Major League Baseball’s Cincinnati Reds are partnering with mobile payment technology company Tappit to take the Great American Ball Park cashless in order to help eliminate Covid-19 risks and improve th…

The Formula 1 motor-racing championship has agreed a wide-ranging deal with Canadian cyber security company Herjavec Group

Sports investment group expands presence in venue, broadcast technology

Michael Uva, vice-president at 160over90, explains how the NBA’s culture of evolution and embracing change has enabled it to deepen ties with fans and brands during the pandemic

Mobile commerce company VenueNext, now a part of payment processing company Shift4 Payments, is beta testing a new mobile self-checkout system for both merchandise and food and beverage that is aimed at helping transform the in-venue fan experience. US Editor Eric Fisher reports.

Experimentation of advanced umpiring system set for Class A level of MiLB

Ongoing Covid-19 pandemic helps forge new areas of sports sponsorship

Company gains sponsorship rights, will supply league with digital workspace solutions

Tokyo postponement has hampered Beijing 2022 activations  But domestic sponsor roster includes some intriguing new tech entrants

Major League Baseball's San Diego Padres are partnering with mobile payment technology company Tappit to take Petco Park cashless in order to help eliminate Covid-19 risks and improve the fan experience

Portuguese Primeira Liga club Benfica has become the latest major football team to agree a deal with digital inventory management company Horizm

Jamie Cunningham, advisor to the board of virtual advertising solutions firm UniqFEED, says broadcasters should be incentivised to include virtual advertising in their sports coverage by receiving a share of the revenues generated. He argues such a model could help to maintain rights fees in the face of Covid-19 and a changing media landscape

Sports technology provider Deltatre has struck a multiyear agreement with Major League Soccer to become the league's web technology provider.

Velon, the team-owned marketing, media and technology company for pro-road cycling, has announced that it has renewed its agreement with RCS Sport, organiser of the Giro d’Italia to provide live rider d…

The British and Irish Lions turned down an offer by Rugby Australia to host this summer's tour against South Africa, according to the BBC