Clubhouse, the audio-only, real-time, invite-only social app that lets users engage in virtual ‘rooms’, has exploded onto the social media stage recently. David Brake, consultant with specialist digital agency Seven League, outlines the benefits and risks to using the platform for sports rights-holders.

Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.

Leading sports drink brand Gatorade has made a move into the wearable-technology industry by launching the Gx sweat patch and Gx app

This weekend's Diriyah E-Prix offers an opportunity for Saudi future-city project NEOM to reboot its sponsorship strategy after it lost two key deals in the esports sector. But will a partnership with the Mercedes EQ team succeed in repositioning the Kingdom? Ben Cronin talks to sports partnership director Neal Coupland.

Italian Serie A football club Udinese has joined forces with the Infront agency to utilise its Dacia Arena to test new technology designed to aid the safe reintroduction of fans to stadia

Amazon Web Services (AWS) has become the global technology provider for the SRO Motorsports Group, building on an existing relationship between the technology firm and GT racing event organiser

The 2021 Sports Technology Awards shortlist has been revealed

An independent arbitrator has reportedly found that Australian broadcaster Seven is entitled to only a A$5m reduction in its rights fee for Cricket Australia content this season, a drastic difference with…

Digital sports content and technology company Genius Sports Group has rolled out its LiveStats platform for use among ice hockey leagues and federations

The Sportfive agency has said a new agreement with US cloud-based software company Salesforce marks an “important step” for its digital infrastructure and the ability to connect employees across the wor…

The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has hired Christophe Balestra, former co-president of Sony-owned video game…

Tottenham Hotspur has announced that it has renewed its agreement with ticket sales and distribution company Ticketmaster, and says that the expanded deal will see the two collaborate on innovative technological…

Networking solutions company adds to NFL rights it already holds

The Malaysian Football League is set to release its first domestic football app, which is to be named Shoot!

Formula 1 racing team Red Bull Racing has announced it will form a new in-house company dedicated to powertrains after reaching an agreement with Honda to continue using the Japanese automotive manufacturer’s p…

Sports data and technology company Genius Sports has extended its data technology contract with Australia’s National Basketball League (NBL).

Over-the-top sports subscription service Sports Flick Global has agreed a deal with cloud video production platform Grabyo that will allow it to offer bespoke viewing experiences for subscribers