Swiss-Ski has claimed a first for snow sports by teaming up with virtual advertising technology company uniqFEED to trial its products, while the national governing body has also extended its sponsorship deal with Chinese technology firm Huawei.
Swiss-Ski and uniqFEED deployed virtual advertising overlay technology at the International Lauberhorn Races, the winter sports showpiece which took place on January 14.
You need to have an account to access our content
Find out more about our news, features and services
Already have an account? Sign in here
