Mixed Martial Arts
UFC breaks new ground with full-year schedule
The Ultimate Fighting Championship (UFC) mixed martial arts series has made history by announcing a full-year schedule for the first time, with 2015 set to take in 45 events across the US, Canada, Latin America, Europe, Australia and Asia.
Sambo pins down European Games spot
Combat sport discipline sambo has been added to the sports programme of the inaugural European Games in Baku next year.
Pacquiao acquires stake in MMA series
Boxing superstar Manny Pacquiao has acquired an undisclosed stake in One Fighting Championship, Asia’s leading mixed martial arts series.
Game On
A successful console video game can act as the perfect social media marketing tool. Owen Evans looked at the UFC (Ultimate Fighting Championship), the rights-holder everyone in the sports industry is talking about, and its new official game project.
VIDEO: UFC’s Gaming Ambition
Watch our Q&A with Keith Ramsdale, EA’s northern Europe vice-president and general manager, tell all about the new UFC (Ultimate Fighting Championship) console game, after he met SportBusiness International at London's Cafe Royal.
The Leader: Dana White
Dana White, President of the UFC, tells SportBusiness International why his sport will succeed: "Two guys who start punching each other in the face. That doesn’t need to be explained to anybody in any language."
UFC seals return to Germany with Berlin event
Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has announced it will return to Germany after unveiling a new event for Berlin on May 31.
Fight Your Corner
Rob Ridley looks at the growth prospects of MMA (mixed martial arts) properties beyond the UFC (Ultimate Fighting Championship). Do recent deals with two heavyweights in the agency business suggest there is space in the market for several major properties in the burgeoning sport?
UFC owner Fertitta to meet industry leaders on the future of sport
Leaders will welcome UFC joint owner Lorenzo Fertitta to London for a one-off breakfast event on March 6, when he will explore the future landscape of sport and changing behaviour of consumers.
UFC preparing for Asian expansion in 2014
The Ultimate Fighting Championship mixed martial arts organisation has detailed plans of a major expansion in the Asian market, with UFC Asia managing director Mark Fischer stating as many as seven events could be held in the continent this year.
UFC to open second weight class for women
The Ultimate Fighting Championship (UFC) mixed martial arts organisation has announced the addition of a second women’s weight class after it acquired 11 fighters from the Invicta FC female-focused promotion.
UFC head named Sports Innovator of the Year
Ultimate Fighting Championship (UFC) president Dana White has been honoured with the prestigious title ‘Sports Innovator of the Year 2013’ by SportBusiness International magazine.
UFC strikes deal with Televisa to launch new channel
Ultimate Fighting Championship has agreed a deal with Televisa Networks to air UFC in 20 Spanish-speaking countries in Latin America and launch a new pay-television network.