Watch our Q&A with Keith Ramsdale, EA's northern Europe vice-president and general manager, tell all about the new UFC (Ultimate Fighting Championship) console game, after he met SportBusiness International at London's Cafe Royal.
The interview includes:
- Why EA chose the UFC to go along it's established titles such as FIFA and John Madden NFL
- What EA's long-term objectives are for the game
- Insight into the marketing strategy surrounding the launch of UFC this spring
The full interview looking at the blueprint behind the game's benefits and potential exploitation in social media featured in the June edition of SportBusiness International.