HomeSponsorship & MarketingMixed Martial Arts

VIDEO: UFC’s Gaming Ambition

Watch our Q&A with Keith Ramsdale, EA's northern Europe vice-president and general manager, tell all about the new UFC (Ultimate Fighting Championship) console game, after he met SportBusiness International at London's Cafe Royal.

The interview includes: 

  • Why EA chose the UFC to go along it's established titles such as FIFA and John Madden NFL
  • What EA's long-term objectives are for the game
  • Insight into the marketing strategy surrounding the launch of UFC this spring

The full interview looking at the blueprint behind the game's benefits and potential exploitation in social media featured in the June edition of SportBusiness International.

Most recent

SportBusiness gathered a panel of experts at the All That Matters Online 2020 conference to discuss the challenges being faced in the sports media rights sector.

An upstart daily fantasy company with an unusual name and unconventional approach has quickly risen to prominence by challenging established market leaders DraftKings and FanDuel and striking a large series of team sponsorships.

ESPN is putting on major marketing effort to promote its new media-rights deal with German top flight league while also focusing on wider long-term content initiatives. Bob Williams reports

Liu Jiadi, partner, and Jeffrey Wilson, counsel, at Chinese law firm JunHe, explain the significance of new player image rights rules in the Chinese Basketball Association League.