Ultimate Fighting Championship (UFC) president Dana White has been honoured with the prestigious title ‘Sports Innovator of the Year 2013’ by SportBusiness International magazine.
SportBusiness International’s annual Sports Innovator of the Year list honours the men and women who have made the most original, foresightful and unrivalled business decisions in the last 12 months. The list was compiled using votes from SportBusiness International subscribers and a five-person expert judging panel.
White, who has spearheaded UFC’s huge year-on-year growth and mixed martial arts’ acceptance as a mainstream sport, took the top spot for a series of innovative commercial strategies in 2013, including the launch of a new global series from next year.
“For both our subscribers and the judging panel, White’s aggressive global expansion plans for the UFC gained real traction in 2013. How far he has taken the sports property in such as short period of time has been remarkable,” said Matt Cutler, SportBusiness International editor. “If sports executives want to look at ways to really think outside the box commercially, they should take a look at what White has achieved this year.”
Marc Watson (BT Television CEO) took second place in the list, ahead of Richard Arnold (Manchester United group managing director) in third and Bernie Ecclestone (Formula One CEO) in fourth. Full details will be published in the December issue of SportBusiness International magazine, published December 1.