Owen Evans travelled to Singapore to ask Seamus O’Brien and Andrew Georgiou, executive chairman and COO, respectively, of Lagardère Sports and Entertainment, about how they hope a corporate facelift will banish an ugly few years for the sports marketing giant.
Owen Evans asked Jeff Slack, former IMG senior vice-president of football, for a sports marketer’s perspective on working in China and whether the David Beckham factor kick-started football in the country.
Elisha Chauhan asks the leading experts helping China’s crackdown on illegal sports betting and match-fixing if this is a game that can be won.
Jaimie Fuller, Chairman of SKINS and ethical campaigner, writes exclusively for SportBusiness International about a sponsor’s responsibility to fix corruption in football, cricket and athletics.
The media glare burns brightest in the 24 hours after a scandal breaks, and the wrong word at the wrong time can lead to heads rolling at the highest positions. The protectors-in-chief are the in-house communications team. They can usually be found sitting just off the shoulder of a disgraced leader – or in the case of Fifa president Sepp Blatter – out on the front-line to take the bullets from the press pack looking for an exclusive line. Any aspiring communications specialist has to be prepared for the day when the news breaks on their doorstep.
Following New York City FC’s first ever game in Major League Soccer (MLS) earlier this year, Frank Dunne caught up with the soccer franchise’s president Tom Glick about his future plans.
Getting more women into sport’s major boardrooms: are quotas really the answer?
Eurosport CEO Peter Hutton has overseen dramatic change in just four months of stewardship of the Discovery-owned broadcaster. Matt Cutler travelled to Paris to ask him about the future ambitions of the company.
The US Department of Justice (DOJ) investigation into corruption in football is unprecedented and has presented the sports marketing industry with a number of complicated questions. We canvassed industry insiders to try to answer five of the most pressing questions.
Frank Dunne asks Riccardo Silva, sports media rights entrepreneur and co-founder of new NASL (North American Soccer League) franchise Miami FC, about his fight to take on Brand Beckham.
UEFA has found a way to better understand its fanbase through a market segmentation campaign. Matt Cutler reports.