The media glare burns brightest in the 24 hours after a scandal breaks, and the wrong word at the wrong time can lead to heads rolling at the highest positions. The protectors-in-chief are the in-house communications team. They can usually be found sitting just off the shoulder of a disgraced leader – or in the case of Fifa president Sepp Blatter – out on the front-line to take the bullets from the press pack looking for an exclusive line. Any aspiring communications specialist has to be prepared for the day when the news breaks on their doorstep.
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