Good Housekeeping

The media glare burns brightest in the 24 hours after a scandal breaks, and the wrong word at the wrong time can lead to heads rolling at the highest positions. The protectors-in-chief are the in-house communications team. They can usually be found sitting just off the shoulder of a disgraced leader – or in the case of Fifa president Sepp Blatter – out on the front-line to take the bullets from the press pack looking for an exclusive line. Any aspiring communications specialist has to be prepared for the day when the news breaks on their doorstep.

Most recent

Governing body partners with Universal Music Group to develop insight around music and entertainment Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne

Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe

Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.

Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.