Licensing and Merchandising

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry...

Roger Federer has commenced his title defence at the Wimbledon tennis championships by securing a lucrative new apparel deal with Japanese retailer Uniqlo.

The Formula One motor-racing championship is facing up to the prospect of having to pay compensation to 3M after it emerged that the US conglomerate has filed opposition to F1’s trademark application for its new logo.

US swimming superstar Katie Ledecky has signed a record endorsement deal with Californian sportswear company TYR as she focuses efforts on a professional career.

The NFL American football league has entered into a partnership with online sports apparel and merchandise retailer Fanatics.

Russian marketing agency SportConcept has agreed a deal to become the new official merchandise partner of the Ice Hockey World Championship.

The Formula One motor-racing championship has agreed a deal for online sports apparel and merchandise retailer Fanatics to become its exclusive merchandise retail partner at grand prix weekends and online.

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

Steve Davis tells Ben Cronin how Fanatics is developing additional international merchandising opportunities for its existing roster of clients and forging new relationships with European and Asian rights-holders. 

In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.

Major League Baseball (MLB) and the Cleveland Indians have announced that the ‘Chief Wahoo’ logo will be removed from the team’s kit, effective with the 2019 season, following decades of protests that the image is racist.

The Formula One motor-racing series is facing questions over its new logo after it emerged that US conglomerate 3M is already using a similar brand.

The International Modern Pentathlon Union (UIPM) has unveiled two new logos as part of its rebranding process.

Online sports apparel and merchandise retailer Fanatics has today (Tuesday) announced the opening of a new Japanese division, which will be based in Tokyo.

The Formula One motor-racing series is planning to revamp its merchandise strategy with the assistance of online sports apparel and merchandise retailer Fanatics.

The Dallas Mavericks have taken on a new identity for Chinese-speaking regions, with other NBA basketball franchises poised to follow suit in what is a key market for the North American league.

US watchmaker Timex has partnered with the NFL American football league in a deal that represents the company’s first licensing agreement for its new sports venture.

Formula One has unveiled a new logo, the first step of a complete brand redesign, as owners Liberty Media seek to develop a broader fan base for the motor-racing championship.

Online sports apparel and merchandise retailer Fanatics has launched a new division that will focus on the US college sports market.