Understanding the Sports Data Challenge
What you need to know to survive the next decade
AT A GLANCE
Over the next 10 years the role of sports rights owners will continue to change fundamentally. And that change is being driven by data.
This report is an in-depth examination of challenges facing rights holders, sponsors and other stakeholders in the use of data analytics in a sports marketing context. It delivers deep insights into the world of data and its impact on the sports economy, challenging received wisdom and current thinking on the way that sports stakeholders relate to data and with each other.
The entire sports industry will be affected by the permeation of data in their business operations and those that understand and use it most effectively will be those that succeed over the next decade.Get Your Copy of the Report Preview
WHAT IS IN THE REPORT?
The report is divided into two main sections. The first looks into the sports industry’s understanding of fan data, analyzing its fundamental role in digital transformation, how it’s collected, stored and processed, as well as common issues faced with its utilization.
The second section focuses on how the sport marketplace has evolved and can react to the seismic changes of the big data era.Get Your Copy of the Report Preview
WHO IS THE REPORT FOR?
The report provides sports organizations that need to anticipate the needs of fans now and in the future with an essential blueprint for their fan engagement strategies. Organizations include:
- Clubs and teams
- Governing bodies
- Venue owners and operators
- Sponsors and agencies
- Media companies
WHY YOU NEED THE REPORT
Understand data and how it can be used
data-driven fan engagement strategy
personalize at scale
uncover new business opportunities
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ABOUT THE AUTHOR
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