Winter Sports Report 2020

The SportBusiness Winter Sports Report 2020 focuses on media rights, with an additional focus on the value of winter sports sponsorship rights

Buy the Winter Sports Report 2020 online

What is in the report?

SportBusiness Consulting has produced its latest report – our analysis of the winter sports rights market.

The winter sports market is complicated – especially in comparison with the majority of other sports’, so we felt a report laying out clearly who owns what and for how much would be particularly useful.

The majority of the report focuses on media rights, with an additional focus on the value of winter sports sponsorship rights – particularly at the Winter Olympics and for international winter sport federations.

As in all SportBusiness Consulting reports this is a combination of the SportBusiness Media and SportBusiness Sponsorship’s unrivalled rights database(s) and SportBusiness Consulting’s understanding of the market and level of analysis.

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Report contents

  • Analysis of how skiing media rights are sold
  • In-depth profile of the winter sports market’s dominant agency Infront
  • In-depth profiles of leading skiing and ice hockey markets
  • Exclusive analysis of the estimated allocated value of winter Olympic media rights in European markets
  • Examination of recent Winter Olympics domestic sponsorship revenue
  • Total sponsorship revenue for leading winter sports international federations.

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  • In-depth profile of the winter sports market’s dominant agency Infront, as well as leading skiing and ice hockey markets
  • Analysis of how skiing media rights are sold
  • Analysis of winter Olympic media rights and sponsorship revenue
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Who is the report for?

Broadcasters

What is the correct value of media rights?
Understand the value of the media rights in order to effectively budget, or even to plan an acquisitions strategy and discover what competitors are doing.

Rights Holders

How do leading properties revenues compare?
Keep on top of trends and best practice, plus glean insights on competitors.

Agencies

Which rivals are active in winter sports?
Discover who is working with who, what they are doing and how much they are spending.

Why you need the Report

Understand the commercial landscape of winter sports and how media rights are sold

Compare major winter sports properties and markets media rights values

Identify major markets for ice hockey

Get an in-depth understanding of the influence of the Infront agency’s on winter sports

View the media rights and sponsorship revenue of the Winter Olympic Games

Buy the report online for £2495 / €2800 / $3350

Information you can trust, thanks to SportBusiness's Media Rights Tracker

The information in this report is compiled using the SportBusiness Media Rights Tracker, the intelligence tool for interrogating SportBusiness’ unique database of sports media rights values. Therefore, the values provided by this report have in the most part been calculated using data that has been gathered and verified by our team of reporters and analysts, rather than via secondary sources.