Premier League Media Rights 2001-2022

Examining every Premier League rights cycle from 2001 onwards. The report analyses the key deals, market drivers and competitive landscape and includes a detailed breakdown of the last three domestic and international cycles.

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SUMMARY

The Premier League Media Rights 2001-2022 report provides you with an in-depth analysis of both the league’s domestic and international media revenues.

The English Premier League has global media rights revenues of around $3.9bn in 2021.

The league, which agrees its domestic deals and reports its finances in pound sterling, earns about £1.6bn from domestic rights, and around $1.8bn from international rights. Both values were affected by the Covid-19 pandemic in the
2019-20 season.

This is a crucial year for the league as it is set to spend it agreeing new domestic and international right deals, with the current rights cycle expiring at the end of the 2021-22 season. The end of the cycle will present a crucial opportunity for the league to maintain its role as the most valuable football league of the world.

TABLE OF CONTENTS

1. UK Market and Broadcasters

Analysis of the UK market from a macro-economic perspective, with focus on media trends and new market developments. Analysis of the major UK sports broadcasters: Sky UK, BT Sport, BBC, ITV, Amazon, Premier Sports

2. Domestic Rights

Analysis of English Premier League domestic media revenues, including:

  • How the total domestic value of the league has changed from 2001-02 to 2021-22
  • A breakdown of the league’s rights values from 2001-02 to 2021-22
  • How the current domestic rights fee is divided up between its different broadcast partners
  • How the different broadcast partners exploit their rights across a typical Premier League weekend
  • How the annual number of televised live matches of the league has changed from 2001-02 to 2021-22
  • How the league was affected by the Covid-19 pandemic in 2020

3. International Rights

Analysis of English Premier League international media revenues including:

  • How the international value of the league has  changed from 2001-02 to 2021-22
  • How the regional value of the league has changed from 2013-14 to 2021-22
  • Which international broadcasters have already agreed to a future deal
  • A list of all international broadcasters

4. Market-by-market Analysis

Analysis of the 26 top media-rights markets:

Europe: Belgium, France, Germany (DACH), Italy, Nordics (Denmark, Finland, Norway and Sweden), Portugal, Spain

Asia-Pacific: Australia, China, Hong Kong, Indian Subcontinent, Indonesia, Japan, Malaysia, Singapore, Thailand, Vietnam

MENA: Middle East and North Africa, Sub-Saharan Africa

Americas: Brazil, Central America, South America (excluding Brazil), United States of America

KEY FINDINGS

  • How much Amazon pays for its package of rights in the current 2019-22 cycle
  • How have Sky’s and BT’s packages of rights changed in the current 2019-22 cycle from the 2016-19 cycle
  • How has the number of broadcasted live matches changed since 2001
  • How has the league reacted to the Covid-19 pandemic
  • How much the league has earned from its international rights in Europe, Asia-Pacific and the Americas over the past three cycles
  • Which deals for the future cycle have been already agreed

WHO IS THE REPORT FOR?

  • Broadcasters – understand the value of the media rights in order to effectively budget, or even to plan an acquisitions strategy and discover what competitors are doing.
  • Rights holders – keep on top of trends and best practice, plus glean insights on competitors.
  • Agencies – discover who is working with who, what they are doing and how much they are spending.
  • Technology platforms – needing to understand the progress of technology and streaming media rights.

How to purchase this report

Thank you for your interest in the Premier League Media Rights 2001-2022 Report.

SportBusiness Media

The most accurate data on global media rights deals, plus peerless insight and analysis, on one easy to use digital platform.

  • With well over 21,000 media rights deals going back over 20 years
  • The most accurate and independent values and durations for major media rights deals
  • Analysis and insight around the deals from a team of global analysts
  • Every month we provide a detailed data-led snapshot of a particular, sport, geography or industry
  • Subscribers also get access to the annual Global Media Rights Report
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