Premier League Media Rights 2001-2022

Examining every Premier League rights cycle from 2001 onwards. Analysing the deals, market drivers and competitive landscape; includes a detailed breakdown of the last three domestic and international cycles.

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The Premier League Media Rights 2001-2022 report provides an in-depth analysis of both the league’s domestic and international media revenues.

It includes a snapshot of 26 different international markets which highlights the key players operating in them and the Premier Leagues past sales.


1. UK Market and Broadcasters

Analysis of the UK market from a macro-economic perspective, with focus on media trends and new market developments. Analysis of the major UK sports broadcasters, including:

  • Sky UK
  • BT Sport
  • BBC
  • ITV
  • Amazon
  • Premier Sports

2. Domestic Rights

Analysis of English Premier League domestic media revenues, including:

  • How the total domestic value of the league has changed from 2001-02 to 2021-22
  • A breakdown of the league’s rights values from 2001-02 to 2021-22
  • How the current domestic rights fee is divided up between its different broadcast partners
  • How the different broadcast partners exploit their rights across a typical Premier League weekend
  • How the annual number of televised live matches of the league has changed from 2001-02 to 2021-22
  • How the league was affected by the Covid-19 pandemic in 2020

3. International Rights

Analysis of English Premier League international media revenues including:

  • How the international value of the league has changed from 2001-02 to 2021-22
  • How the regional value of the league has changed from 2013-14 to 2021-22
  • Which international broadcasters have already agreed to a future deal
  • A list of all international broadcasters

4. Market-by-market Analysis

Analysis of the 26 top media-rights markets:

Australia, Brazil, Belgium, Central America, China, France, Germany (DACH), Hong Kong, Indian Subcontinent, Indonesia, Italy, Japan, Malaysia, Middle East and North Africa, Nordics (Denmark, Finland, Norway and Sweden),Portugal, Spain, Singapore, South America (excluding Brazil), Sub-Saharan Africa, Thailand, United States of America, Vietnam



  • How much Amazon pays for its package of rights in the current 2019-22 cycle
  • How have Sky’s and BT’s packages of rights changed in the current 2019-22 cycle from the 2016-19 cycle
  • How has the number of broadcasted live matches changed since 2001
  • How has the league reacted to the Covid-19 pandemic
  • How much the league has earned from its international rights in Europe, Asia-Pacific and the Americas over the past three cycles
  • Which deals for the future cycle have been already agreed


  • Broadcasters – understand the value of the media rights in order to effectively budget, or even to plan an acquisitions strategy and discover what competitors are doing.
  • Rights holders – keep on top of trends and best practice, plus glean insights on competitors.
  • Agencies – discover who is working with who, what they are doing and how much they are spending.
  • Technology platforms – needing to understand the progress of technology and streaming media rights.

How to purchase this report

Thank you for your interest in the Premier League Media Rights 2001-2022 Report.

SportBusiness Media

The most accurate data on global media rights deals, plus peerless insight and analysis, on one easy to use digital platform.

  • With well over 21,000 media rights deals going back over 20 years
  • The most accurate and independent values and durations for major media rights deals
  • Analysis and insight around the deals from a team of global analysts
  • Every month we provide a detailed data-led snapshot of a particular, sport, geography or industry
  • Subscribers also get access to the annual Global Media Rights Report
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