German Bundesliga Media Rights Report

Analysis of every domestic rights cycle from 2006 to 2025, including a detailed breakdown of 15 major international markets. The report includes a snapshot of different international markets which highlights the key players operating in them and the Bundesliga’s past sales.

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The Bundesliga Media Right report provides an in-depth analysis of both the league’s domestic and international media revenues. The report analyses the German market from a macroeconomic perspective, with a focus on media trends and new market developments along with a deep analysis of the major German sports broadcasters.

The report delves in further to compare the Bundesliga with other top European Leagues including, domestic and international media revenues, sponsorship revenues, average attendance, average goals per game and even UEFA Ranking.


1. League Comparison

Comparison with other top European Leagues including:

  • Domestic and international media revenues
  • Sponsorship revenues
  • Average attendance
  • Average goals per game
  • Uefa Ranking

2. German Market and Broadcasters

Analysis of the German market from a macro-economic perspective, with focus on media trends and new market developments. Analysis of the major German sports broadcasters, including:

  • Sky Deutschland
  • DAZN
  • ARD and ZDF
  • Sport1
  • ProSiebenSat.1
  • Eurosport
  • Deutsche Telekom
  • Amazon

2. Domestic Rights

Analysis of German Bundesliga domestic media revenues, including:

  • How the total domestic value of the league has changed from 2006-07 to 2024-25
  • A breakdown of the league’s rights values from 2006-07 to 2024-25
  • How the current domestic rights fee is divided up between its different broadcast partners
  • A breakdown of the domestic media rights packages available in the last two rights cycles
  • How the different broadcast partners exploit their rights across a typical Bundesliga weekend
  • How the league was affected by the Covid-19 pandemic in 2020

3. International Rights

Analysis of German Bundesliga international media revenues including:

  • Bundesliga International and the German Football League’s other subsidiaries
  • How the international value of the league has changed from 2011-12 to 2020-21
  • How the value of the league’s rights have developed since 2012-13 in Europe and ‘Rest of World’
  • Which international broadcasters have already agreed to a future deal
  • A list of all international broadcasters

4. Market-by-market Analysis

Analysis of the 15 top media-rights markets:

Balkans, Belgium, China, France, Italy, Japan, Latin America (Brazil, Central America, and South America), Middle East, North Africa, Netherlands, Nordics, Poland, Russia, Sub-Saharan Africa, United Kingdom, United States of America


  • How much DAZN pays for its sub-licensed package of rights from Discovery in the current 2020-21 season
  • How have Sky’s and DAZN’s packages of rights changed in the future 2021-25 cycle from the 2017-21 cycle
  • How has the league reacted to the Covid-19 pandemic
  • Which are the main DFL subsidiaries and their main functions
  • How much the league has earned from its international rights in the 2020-21 season compared to the previous 2019-20 season
  • How the leagues international rights sales have changed in Europe and the rest of the world
  • Which deals for the future cycle have been already agreed

Who is the report for?

  • Broadcasters – understand the value of the media rights in order to effectively budget, or even to plan an acquisitions strategy and discover what competitors are doing.
  • Rights Holders – keep on top of trends and best practice, plus glean insights on competitors.
  • Agencies – discover who is working with who, what they are doing and how much they are spending.
  • Technology platforms – needing to understand the progress of technology and streaming media rights.
  • Investors and finance – wanting an overview of investment viability in sports media rights.


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The most accurate data on global media rights deals, plus peerless insight and analysis, on one easy to use digital platform.

  • With well over 21,000 media rights deals going back over 20 years
  • The most accurate and independent values and durations for major media rights deals
  • Analysis and insight around the deals from a team of global analysts
  • Every month we provide a detailed data-led snapshot of a particular, sport, geography or industry
  • Subscribers also get access to the annual Global Media Rights Report