Baseball

Canadian bank TD Bank has agreed a deal with Major League Baseball’s Toronto Blue Jays to become the team’s first official jersey patch sponsor. 

Major League Baseball has announced the MLB World Tour will visit four countries in 2024, including a first-ever series in South Korea between the Los Angeles Dodgers and San Diego Padres

The New York Yankees has become the latest Major League Baseball franchise to land a jersey patch sponsor, signing up Starr Insurance

A new Baseball Champions League competition will debut in Mexico later this year, bringing together teams from four national leagues for the first time

Major League Baseball today (Wednesday) took a step into the metaverse with the launch of a virtual ballpark aimed at significantly enhancing engagement among its global fanbase

The Cleveland Guardians have become the latest Major League Baseball franchise to sign a jersey patch sponsor after Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC), stepped…

YES Network, the regional sports network for Major League Baseball's New York Yankees, the National Basketball Association's Brooklyn Nets and the WNBA's New York Liberty, has launched an app-based loyalty…

Diamond Sports Group's bankruptcy hearing on the regional sports network operator's contract with Major League Baseball's Arizona Diamondbacks has been adjourned until July 17

Base Sport, the Switzerland-based commercial arm of the World Baseball Softball Confederation (WBSC), has been tasked with distributing broadcast rights to the Mexican Baseball League (LMB) in Eastern…

Major League Baseball's Chicago Cubs is looking to give in-market cord cutters a chance to watch games on the team's regional sports network, Marquee Sports Network

Streaming platform Fubo has announced a sponsorship of Major League Baseball's Seattle Mariners, the fourth deal with an MLB team signed this season

Major League Baseball will return to London next year for a two-game series between the New York Mets and the Philadelphia Phillies, it was announced today (Friday)

Diamond Sports Group, the parent company of regional sports network (RSN) Bally Sports, has asked a United States Bankruptcy Court to allow the company to end its contract with Major League Baseball's…

Major League Baseball's Atlanta Braves has announced TicketManager as the team's official corporate ticket management partner

YES Network, the New York regional sports network, has launched a live stats feature to its app that runs in unison with New York Yankees Major League Baseball broadcasts

Sports merchandising company Fanatics has announced plans to open a new store at PNC Park, home to Major League Baseball's Pittsburgh Pirates, after agreeing a 10-year extension to a deal first signed…

Major League Baseball recorded a Father's Day weekend surge in crowd numbers, part of an improvement to the league's overall attendances during the 2023 season

Diamond Sports Group, the parent company for regional sports network (RSN) Bally Sports, has paid the rights fee for Major League Baseball's Texas Rangers broadcasts