Baseball

Features

In this week's US sports industry round-up: MLB aims to establish long-term relationship with London; United 2026 offers financial and diplomatic assurances; and Manning considers joining Panthers ownership group 

Major League Baseball’s relatively small global footprint provides the league’s great challenge in international rights sales. But in its favour are a handful of markets where baseball is extremely popular and some of the most storied imagery in world sport.

Blair Hughes visits the Kyocera Dome in Osaka to experience a professional baseball game Japanese style

What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the second of a three-part series, Ben Cronin takes a look at the Chicago Cubs North American Major League Baseball franchise.

What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the second of a three-part series, Ben Cronin takes a look at the Chicago Cubs North American Major League Baseball franchise.

Simon Bibby, head of research, and Michael Litman, CEO of Burst Insights use video analytics to gauge the success of Juventus FC's recent rebrand on social media

Andy Fry looks at the new brands and new categories bringing fresh strategies to sponsoring the US major leagues.

Kevin Roberts asks a series of sports industry experts about the global outlooks of the 'big four' established major leagues in the US.

The global sponsorship deal between watchmaker Hublot and WBSC Premier 12 focused on the association between the brand and the sport of baseball in key markets of Japan, Taiwan and Korea.

Barry Wilner looks at the $500m facelift of one of Major League Baseball’s historic venues and asks: is evolution better than revolution?

The Milwaukee Brewers are described by Major League Baseball (MLB) as “the model” for the sport’s use of offfield analytics, despite being one of its smaller-market and, in playing terms, less-successful franchises.

The World Baseball Softball Confederation (WBSC) will this month stage the inaugural edition of its Premier12 tournament. Andy Fry reports.

Major league glamour and gender-equality appeal is a compelling argument for the Olympic Movement. World Baseball Softball Confederation is hoping it will be enough to convince Tokyo of its worth.

LAUSANNE (Switzerland) -- The president of the World Baseball Softball Confederation, Riccardo Fraccari, today announced that the world governing body has submitted an official proposal to the Tokyo Organizing Committee for the Olympic Games (TOCOG) for the addition of men's baseball and women's softball at the 2020 Games.

United States President Barack Obama’s decision to open diplomatic relations with Cuba will have a big impact in sport, especially for Major League Baseball (MLB) and boxing. Barry Wilner explains why.