Baseball
US Digest | MLB aims to establish long-term relationship with London
In this week's US sports industry round-up: MLB aims to establish long-term relationship with London; United 2026 offers financial and diplomatic assurances; and Manning considers joining Panthers ownership group
‘Iterated localisation’ | Major League Baseball’s international approach
Major League Baseball’s relatively small global footprint provides the league’s great challenge in international rights sales. But in its favour are a handful of markets where baseball is extremely popular and some of the most storied imagery in world sport.
The secret fan | Orix Buffaloes, Pacific League baseball, Osaka, Japan
Blair Hughes visits the Kyocera Dome in Osaka to experience a professional baseball game Japanese style
Non-conformist brands | Part two: Chicago Cubs
What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the second of a three-part series, Ben Cronin takes a look at the Chicago Cubs North American Major League Baseball franchise.
Non-conformist ‘brands’ | Part two: Chicago Cubs
New logo | Social video insights about the Juventus rebrand
Category creators | The new partners boosting US Major League revenues
Ask the experts | What are the opportunities and threats for the US Major Leagues?
Sponsorship Works 2016 | Partner Sponsorship Case Study | Hublot and Premier 12
The global sponsorship deal between watchmaker Hublot and WBSC Premier 12 focused on the association between the brand and the sport of baseball in key markets of Japan, Taiwan and Korea.
Wrigley’s Extra
Barry Wilner looks at the $500m facelift of one of Major League Baseball’s historic venues and asks: is evolution better than revolution?
The Numbers Game: Big Data and the Business of Sport | Collecting big data – Case study 3: Milwaukee Brewers and internal data
The Milwaukee Brewers are described by Major League Baseball (MLB) as “the model” for the sport’s use of offfield analytics, despite being one of its smaller-market and, in playing terms, less-successful franchises.
The Big Pitch
The World Baseball Softball Confederation (WBSC) will this month stage the inaugural edition of its Premier12 tournament. Andy Fry reports.
Two Becomes One
Major league glamour and gender-equality appeal is a compelling argument for the Olympic Movement. World Baseball Softball Confederation is hoping it will be enough to convince Tokyo of its worth.
WBSC submits application for Baseball, Softball inclusion at Tokyo 2020 Olympic Games
LAUSANNE (Switzerland) -- The president of the World Baseball Softball Confederation, Riccardo Fraccari, today announced that the world governing body has submitted an official proposal to the Tokyo Organizing Committee for the Olympic Games (TOCOG) for the addition of men's baseball and women's softball at the 2020 Games.
By Presidential Decree
United States President Barack Obama’s decision to open diplomatic relations with Cuba will have a big impact in sport, especially for Major League Baseball (MLB) and boxing. Barry Wilner explains why.