Baseball
The secret fan | Orix Buffaloes, Pacific League baseball, Osaka, Japan
Blair Hughes visits the Kyocera Dome in Osaka to experience a professional baseball game Japanese style
Non-conformist brands | Part two: Chicago Cubs
What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the second of a three-part series, Ben Cronin takes a look at the Chicago Cubs North American Major League Baseball franchise.
Non-conformist ‘brands’ | Part two: Chicago Cubs
New logo | Social video insights about the Juventus rebrand
Category creators | The new partners boosting US Major League revenues
Ask the experts | What are the opportunities and threats for the US Major Leagues?
Sponsorship Works 2016 | Partner Sponsorship Case Study | Hublot and Premier 12
The global sponsorship deal between watchmaker Hublot and WBSC Premier 12 focused on the association between the brand and the sport of baseball in key markets of Japan, Taiwan and Korea.
Wrigley’s Extra
Barry Wilner looks at the $500m facelift of one of Major League Baseball’s historic venues and asks: is evolution better than revolution?
The Numbers Game: Big Data and the Business of Sport | Collecting big data – Case study 3: Milwaukee Brewers and internal data
The Milwaukee Brewers are described by Major League Baseball (MLB) as “the model” for the sport’s use of offfield analytics, despite being one of its smaller-market and, in playing terms, less-successful franchises.
The Big Pitch
The World Baseball Softball Confederation (WBSC) will this month stage the inaugural edition of its Premier12 tournament. Andy Fry reports.
Two Becomes One
Major league glamour and gender-equality appeal is a compelling argument for the Olympic Movement. World Baseball Softball Confederation is hoping it will be enough to convince Tokyo of its worth.
WBSC submits application for Baseball, Softball inclusion at Tokyo 2020 Olympic Games
LAUSANNE (Switzerland) -- The president of the World Baseball Softball Confederation, Riccardo Fraccari, today announced that the world governing body has submitted an official proposal to the Tokyo Organizing Committee for the Olympic Games (TOCOG) for the addition of men's baseball and women's softball at the 2020 Games.
By Presidential Decree
United States President Barack Obama’s decision to open diplomatic relations with Cuba will have a big impact in sport, especially for Major League Baseball (MLB) and boxing. Barry Wilner explains why.
Stadium Design: Grand Designs
The genesis of a new or renovated stadium begins with the rights-holder who creates a brief that has to both push boundaries and stay within budget. Elisha Chauhan spoke to venue operators of the historic MCG (Melbourne Cricket Ground) and MLB (Major League Baseball) team the Minnesota Twins’ Target Field to find out the challenges each faced in the design process.
A Question of Security
Metal detectors will be in place at all Major League Baseball (MLB) stadia by 2015. Elisha Chauhan looks at why, and asks industry experts how best to secure sporting events without impeding on the fan experience.
A New Ball Game
Elisha Chauhan looks at the set-up of the new Premier12 competition, which baseball’s world governing body hopes will be a game-changer for the sport’s international development.
Hosts with the Most
Following the rollout of Barcelona’s new outdoor lounge, Elisha Chauhan looks at some recent innovations in the use of sports stadia for non-matchday hospitality.
Braves New World
Elisha Chauhan discovers why the Atlanta Braves have chosen to build their new stadium in the suburbs - the first time a Major League Baseball (MLB) team has done so since the turn of the millennium.