The Milwaukee Bucks are looking to host a range of events in the coming year, including multiple concerts and the 2020 Democratic National Convention. Eric Fisher talks to the Bucks president Peter Feigin about how the NBA team plans to leverage the Fiserv Forum as a venue for more than just basketball.
Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.
One in three spectators at this year's ICC Cricket World Cup will be new to cricket. SportBusiness examines how the global governing body has marketed tickets for its showpiece event.
MLS team averaged over 53,000 fans per game last year in just the club's second season Gate revenue on a par with teams in world's top-five leagues, says club president Eales
The rise of the Big Eventer is the sports business story of the last decade.
League next year will continue recent focus on providing teams additional off days, concentrating divisional games at the beginning and end of the season
Deal with the Big 10 Conference school furthers collegiate interests for Live Nation-owned company
The Chicago Red Stars gained a record 17,388 crowd on July 21 at SeatGeek Stadium, continuing the National Women's Soccer League's attendance boost following this summer's Women's World Cup in France
The National Women's Soccer League enjoyed a significant attendance boost in the first weekend after the Women's World Cup in France