Attendance

Latest Features

Veteran baseball executive Rob Matwick discusses the Covid-19 protocols and planned venue operations during the World Series with SportBusiness US Editor Eric Fisher

After a delicate summer where the National Football League was merely trying to stage a 2020 season at all amid the Covid-19 pandemic, a fast-growing number of teams are now embracing a return of attending fans to their stadiums.

US boxing promoter is looking to put on third part of showpiece trilogy in front of a live audience in the wake of the Covid-19 pandemic. But it is not an easy process, as company president Todd DuBoef tells Bob Williams.

Adrian Staiti, APAC president of sports marketing agency Sportfive, challenges the wary outlook for the sports industry and says a 'better normal' will flourish once markets come out of the pandemic.

Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.

The Utah Jazz will allow a limited number of fans to attend home games at Vivint Smart Home Arena to start the 2020-21 National Basketball Association season

The Milwaukee Bucks have announced they will play home games at Fiserv Forum without any fans in attendance during the 2020-21 National Basketball Association season until further notice due to the ongoing…

The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19

New York-based ticketing company expands team client base

Features

The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.

Major League Baseball’s Seattle Mariners are examining the future of the season ticket, and seeing how they can offer fans more flexible options to watch their team.

Seven-team competition is first professional soccer league in Canada since 1992 Clubs have averaged 4,300 fans a game but OneSoccer digital ratings not made public

The Houston Astros MLB team has big plans for its future, in spite of recent disappointment in the 2019 World Series and recent issues with a executive who was fired. Eric Fisher takes a look at the projects the team have in store.

The city of Las Vegas is not immediately recognizable for its reputation as a sports hub. Bob Williams looks at how it is transitioning "from the entertainment capital of the world to the sports and entertainment capital of the world".

Stadium designers are increasingly turning toward psychological and anthropological research to guide the development the next generation of NFL facilities and create comfortable, as well as Instagram-able, venues. Randy Williams reports.

Surrey County Cricket Club has seen a surge in ticket sales thanks to England’s victory in the ICC Cricket World Cup and a new family zone at the Kia Oval. Chief executive Richard Gould talks to Ben Cronin about the club's commercial successes and offers his take on the ECB Hundred.

Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.

One in three spectators at this year's ICC Cricket World Cup will be new to cricket. SportBusiness examines how the global governing body has marketed tickets for its showpiece event.

MLS team averaged over 53,000 fans per game last year in just the club's second season Gate revenue on a par with teams in world's top-five leagues, says club president Eales

The rise of the Big Eventer is the sports business story of the last decade.