After a delicate summer where the National Football League was merely trying to stage a 2020 season at all amid the Covid-19 pandemic, a fast-growing number of teams are now embracing a return of attending fans to their stadiums.
US boxing promoter is looking to put on third part of showpiece trilogy in front of a live audience in the wake of the Covid-19 pandemic. But it is not an easy process, as company president Todd DuBoef tells Bob Williams.
The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.
The Houston Astros MLB team has big plans for its future, in spite of recent disappointment in the 2019 World Series and recent issues with a executive who was fired. Eric Fisher takes a look at the projects the team have in store.
The city of Las Vegas is not immediately recognizable for its reputation as a sports hub. Bob Williams looks at how it is transitioning "from the entertainment capital of the world to the sports and entertainment capital of the world".
Stadium designers are increasingly turning toward psychological and anthropological research to guide the development the next generation of NFL facilities and create comfortable, as well as Instagram-able, venues. Randy Williams reports.
Surrey County Cricket Club has seen a surge in ticket sales thanks to England’s victory in the ICC Cricket World Cup and a new family zone at the Kia Oval. Chief executive Richard Gould talks to Ben Cronin about the club's commercial successes and offers his take on the ECB Hundred.
Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.
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