Ice Hockey

Features

Rob Ridley explores how the AEG Studios division leveraging branded content to engage audiences.

In this week's China sports industry round-up: Hisense joins the Fifa roster; Zhang faces fresh hurdle in AFC race; Suning close to Bundesliga rights; and more.

In this week's China sports industry round-up: analysis of the NHL's eight-year slate of pre-season games in China; Griezmann and Arsenal agree sponsorships; Milan takeover still alive, just; Bayern Munich follow Madrid and Barcelona with major training and education facility; and more.

In this week's China sports industry round-up: political dispute with Korea gives World Cup win extra edge; Bundesliga clubs set up offices in China; NBA announces tour dates; Tour de France live events.

Is it ever okay for teams to troll their rivals on social media? Richard Clarke reports.

Simon Bibby, head of research, and Michael Litman, CEO of Burst Insights use video analytics to gauge the success of Juventus FC's recent rebrand on social media

Andy Fry looks at the new brands and new categories bringing fresh strategies to sponsoring the US major leagues.

Kevin Roberts asks a series of sports industry experts about the global outlooks of the 'big four' established major leagues in the US.

In-depth analysis of the Infront Sports & Media-led video social media strategy for the Ice Hockey World Championship.

China will from next month become the host of a new ice hockey team in the Kontinental Hockey League. Mark Dreyer looks at how this fits into the country’s ambitions for the sport.

In just under a year’s time, ice hockey will stage a World Cup again for the first time in 12 years. The World Cup of Hockey will take place in Toronto, Canada, between September 17 and October 1. 

We ask John Collins, chief operating officer of the National Hockey League, why he turned to a rival to help revamp the digital media output of his sport.

January’s NHL (National Hockey League) All-Star game saw GoPro enter its first partnership with a mainstream sports property. Matthew Hochberg asked the mountable camera giant why now is the right time, and which other properties it has spoken to about similar agreements.

Barry Wilner looks at how MGM Resorts International’s proposed multi-purpose arena in Las Vegas will herald a new area for Sin City’s sports scene.