Inter Miami, Messi add Lowe’s sponsorship
American home improvement retail company Lowe's has announced a sponsorship agreement with Inter Miami, Lionel Messi and Conmebol's Copa America
KOHO tapped as NBA playoffs presenting sponsor in Canada
The National Basketball Association has announced fintech company KOHO Financial as the 2024 NBA Playoffs presenting partner in Canada
Tennis Channel names first Europe-based executive with Hahn hire
Tennis Channel has appointed its first Europe-based executive in Matthias Hahn as general manager of the network's German-language platforms
Diamond Sports takes next restructure step with new deals on table for NBA, NHL
Regional sports network (RSN) owner and operator Diamond Sports Group has taken another step towards exiting Chapter 11 bankruptcy protection, after a judge scheduled a June 18 confirmation hearing.
NWSL names Soloff SVP of business development
The National Women's Soccer League has hired Matt Soloff as senior vice-president of business development
Applebee’s named latest NFL sponsor
The National Football League has announced a multi-year sponsorship deal with Applebee's Grill + Bar, designating the restaurant chain as the 'Official Grill + Bar of the NFL'
BodyArmor fills NHL sports drink void with deal to 2029
The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
DraftKings Network adds women’s sports show
DraftKings has announced a new women-led sports show called 'Good Follow' that will launch in June
WNBA to negotiate media rights with NBA, plans 16 teams by 2028
The Women's National Basketball Association plans to negotiate its future media rights deals in partnership with the NBA, the league confirmed at the WNBA Draft
NYC approves NYCFC stadium plan
New York City's city council voted 47-1 to approve a redevelopment plan in Queens that would lead to a Major Leauge Soccer stadium for New York City FC