American Football
Prime Video’s TNF coverage posts 24-per-cent season increase
Amazon Prime Video's second season as the exclusive Thursday Night Football broadcaster returned a 24-per-cent increase in total viewership in the United States compared to its inaugural season
XFL, USFL merge to form United Football League
The XFL and USFL American football competitions have officially announced their merger, with the newly launched United Football League (UFL) scheduled to begin in March.
NFL networks net bumper audiences from Christmas Day fixtures
The National Football League's (NFL) Christmas Day triple-header was a television ratings success, attracting average viewership of 28.7 million
Year in Review: NFL
The National Football League had a big 2023 with new commercial deals, extensions and major moves on the streaming front. In this year-end review, SportBusiness takes a look at 12 months of deals and developments covered by our team of reporters.
NFL ups annual international game inventory to eight, Brazil to debut in 2024
The National Football League is to double the number of regular-season fixtures it plays in international markets to eight from 2025, while a new host territory - Brazil - is to debut next year.
Prime Video’s bumper NFL audience bodes well for future rights talks
Amazon Prime Video's Thursday Night Football (TNF) broadcast of the Seattle Seahawks-Dallas Cowboys NFL game on November 30 drew its best-ever audience with an average of 15.26 million viewers
Tennessee Titans’ new home to retain Nissan Stadium branding
The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.
NFL Game Pass lands on Primetime Channels in UK, Germany following DAZN deal
The NFL Game Pass direct-to-consumer service is to be made available as a Primetime Channel on YouTube in both Germany and the UK following a deal struck between DAZN and the Google-owned streaming giant
NFL Sunday Ticket suffers first issues of YouTube era
Technical difficulties plagued YouTube's coverage of NFL Sunday Ticket, the National Football League's out-of-market streaming service, just two months into its multi-billion dollar, long-term deal
NFL expands data deal with Genius Sports for streaming service
Genius Sports has expanded its deal with the National Football League to supply NFL+, the league's video streaming subscription service, with data-driven on-screen graphic overlays during game broadcasts
IOC’s LA28 additions put flag football in new international spotlight
With the International Olympic Committee approving LA28's proposal to include five additional sports for the 2028 Olympic Games, flag football's governing bodies are relishing the chance at putting the…
Toyota ends NFL’s search for automotive sponsor
Japanese car company Toyota and the National Football League (NFL) have announced a multi-year sponsorship agreement that ends the league's search for an official automotive partner.
Brand USA deal marks another presenting sponsor switch for NFL’s London Games
The National Football League (NFL) London Games has its third presenting sponsor in as many years after the signing of Brand USA, the official ‘destination marketing’ organisation for the United States.
IMG reprises role as NFL rights sales agent in European, Asian markets
IMG has been awarded a three-year contract to exclusively manage the National Football League’s media rights in over 30 countries across Europe and Asia from 2024 onwards.T
Genius unites in-play betting, data visualisations in NFL video streams
Genius Sports is to leverage its landmark betting video and data rights contract with the National Football League by launching streams that allow customers to place bets within a live video player and…
NFL posts highest opening ratings since 2016
The National Football League's viewership in the United States continues to have a strong start to the new season, recording its highest ratings across the first two weeks since 2016 with an average of…
XFL and USFL ‘in talks’ to merge spring football leagues
Professional American football leagues, the XFL and USFL, are looking to merge and create one unified alternative, spring football league
NFL opening weekend, college football score major US viewership
The return of the National Football League, combined with a strong slate of college games, drew major audiences across US television, including a record for Monday Night Football on ESPN