American Football

The National Football League's (NFL) Christmas Day triple-header was a television ratings success, attracting average viewership of 28.7 million

The National Football League had a big 2023 with new commercial deals, extensions and major moves on the streaming front. In this year-end review, SportBusiness takes a look at 12 months of deals and developments covered by our team of reporters.

The National Football League is to double the number of regular-season fixtures it plays in international markets to eight from 2025, while a new host territory - Brazil - is to debut next year.

Amazon Prime Video's Thursday Night Football (TNF) broadcast of the Seattle Seahawks-Dallas Cowboys NFL game on November 30 drew its best-ever audience with an average of 15.26 million viewers

The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.

The NFL Game Pass direct-to-consumer service is to be made available as a Primetime Channel on YouTube in both Germany and the UK following a deal struck between DAZN and the Google-owned streaming giant

Technical difficulties plagued YouTube's coverage of NFL Sunday Ticket, the National Football League's out-of-market streaming service, just two months into its multi-billion dollar, long-term deal

Genius Sports has expanded its deal with the National Football League to supply NFL+, the league's video streaming subscription service, with data-driven on-screen graphic overlays during game broadcasts

With the International Olympic Committee approving LA28's proposal to include five additional sports for the 2028 Olympic Games, flag football's governing bodies are relishing the chance at putting the…

Japanese car company Toyota and the National Football League (NFL) have announced a multi-year sponsorship agreement that ends the league's search for an official automotive partner.

The National Football League (NFL) London Games has its third presenting sponsor in as many years after the signing of Brand USA, the official ‘destination marketing’ organisation for the United States.

IMG has been awarded a three-year contract to exclusively manage the National Football League’s media rights in over 30 countries across Europe and Asia from 2024 onwards.T

Genius Sports is to leverage its landmark betting video and data rights contract with the National Football League by launching streams that allow customers to place bets within a live video player and…

The National Football League's viewership in the United States continues to have a strong start to the new season, recording its highest ratings across the first two weeks since 2016 with an average of…

Professional American football leagues, the XFL and USFL, are looking to merge and create one unified alternative, spring football league

The return of the National Football League, combined with a strong slate of college games, drew major audiences across US television, including a record for Monday Night Football on ESPN