American Football

Features

NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium Revenue decline less than anticipated; fan response greater

The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…

Welcome to the first edition of SportBusiness Group’s US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model 

Welcome to SportBusiness Group’s US Digest, rounding up the news and developments coming out of the world’s biggest sports market Telemundo takes lead against Fox for World Cup viewers As

In this week's US sports industry round-up: United bid wins 2026 World Cup vote by landslide; NBCSN to simulcast Telemundo Russia 2018 matches; and New Jersey sports betting bill is given the green light.

In this week's US sports industry round-up: Delaware ushers in new sports betting era; United 2026 bid outscores 'high risk' Morocco; and the New York Yankees win scheduling battle with ESPN.

Looking at historical data of the publicly-traded commercial partners of the US major leagues shows that investing in Official Corporate Partners is a sound long-term investment strategy. 

In this week's US sports industry round-up: NBA Finals tickets are cheapest in four years; FC Cincinnati to join MLS in 2019; and Twin Cities 'netted $370m from Super Bowl'

In this week's US sports industry round-up: Tepper wins race to take over Carolina Panthers; Supreme Court rules in favour of sports betting; and NBA play-off ratings continue to soar.

In this week's US sports industry round-up: MLB aims to establish long-term relationship with London; United 2026 offers financial and diplomatic assurances; and Manning considers joining Panthers ownership group 

In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid

Rory Squires looks at the evolution of the NFL Draft and how moving the event from the Radio City Music Hall allowed the league to significantly grow the event and upscale its marketing efforts 

In this month's issue we cover the following: EPL AUCTION – stagnant fees bring league to crossroads SUPER BOWL ACTIVATIONS – the cutting edge of sports sponsorship activations NFL 201

The NFL employed Chinese-Canadian superstar Kris Wu as an ambassador in its latest attempt to cultivate audiences in China. Mark Dreyer examines the thinking behind the move and looks at historical attempts by the league to build audiences in the country.