American Football

Features

Why the planned merger of IMG College and Learfield looks like the right deal at the right time for US collegiate sport. Kevin Roberts reports.

In the third and final part of our series, Barry Wilner summarises some of the ways in which teams in the US are using technology to enhance the game-day experience for fans.

The number of people watching NFL games in stadiums and on television has fallen significantly over the last few years. Richard Clarke assesses whether empty seats and poor ratings are signs of a permanent decline.

Television networks can't get enough of reality programmes that follow the everyday lives of sports stars. Barry Wilner finds out how the USOC and NFL are using the content to generate interest in their live events.

The NFL's OTT platform, which allows fans to watch every single game live or on-demand, has been relaunched following a partnership between the league, Bruin Sports Capital and WPP. Ben Cronin finds out more about the overhauled service.

In this week's China sports industry round-up: Vivo spends $341m on new IPL sponsorship deal, Chinese Super League (CSL) clubs told their TV payments from CSM won't arrive on time, and 7’2” centre Zhou Qi agrees deal with Houston Rockets.

In this week's China sports industry round-up: government questions credit risks around Chinese firms investing in sport overseas; China's F1 grands prix marked 'provisional' in calendar; Chinese U20 football team could enter German league; and more.

Dominic Bliss finds out how the NFLPA’s RISING 50 has been successful in identifying the NFL's most marketable idols of tomorrow.

What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the third part of a three-part series, Frank Dunne takes a look at the Green Bay Packers NFL American football franchise.

Will Mann looks at the food and drink offerings at Mercedez-Benz Stadium, the new home of the Atlanta Falcons NFL American football franchise and the Atlanta United FC Major League Soccer team.

SportBusiness International reports on the NFLPA’s game-changing tie-up with Whoop and the implications for sport and the wearable technology sector.

Will Mann outlines the technological innovations at Mercedes-Benz Stadium, the under-construction home of the Atlanta Falcons NFL American football franchise and the Atlanta United FC Major League Soccer team.

Blair Hughes visits NRG Stadium in Houston, Texas for the NFL American football league's Super Bowl 51 match between the New England Patriots and Atlanta Falcons.

Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.

Simon Bibby, head of research, and Michael Litman, CEO of Burst Insights use video analytics to gauge the success of Juventus FC's recent rebrand on social media