American Football

Features

Rory Squires looks at the evolution of the NFL Draft and how moving the event from the Radio City Music Hall allowed the league to significantly grow the event and upscale its marketing efforts 

In this month's issue we cover the following: EPL AUCTION – stagnant fees bring league to crossroads SUPER BOWL ACTIVATIONS – the cutting edge of sports sponsorship activations NFL 201

The NFL employed Chinese-Canadian superstar Kris Wu as an ambassador in its latest attempt to cultivate audiences in China. Mark Dreyer examines the thinking behind the move and looks at historical attempts by the league to build audiences in the country.

Richard Clarke rounds-up some of the ways in which digital, social media and technology impacted the NFL during the 2018 season.

Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.

George Pyne is the founder of sports investment firm Bruin Sports Capital. The firm’s portfolio includes Deltatre, the company behind the European version of the NFL Game Pass OTT product; On Location Experiences, the official hospitality provider of the NFL; and experiential marketing agency Engine Shop.    

Ryan DiNunzio, football and soccer business unit senior director with New Era Cap, the official on-field cap of the NFL, explains how the sportswear company operates around the Super Bowl.

Lester Bagley, Minnesota Vikings executive vice president of public affairs, talks about the franchise's approach to hosting Super Bowl LII at its US Bank Stadium

In this week's US sports industry round-up: Atlanta stadium bucks concession pricing trend; Fox buys Thursday Night Football rights; and Solo files complaint against US Soccer

In this week's US sports industry round-up: NBA wants legalized sports gambling; Fox favourites for Thursday Night Football; and all still to play for in US Soccer presidential race

Why the planned merger of IMG College and Learfield looks like the right deal at the right time for US collegiate sport. Kevin Roberts reports.

In the third and final part of our series, Barry Wilner summarises some of the ways in which teams in the US are using technology to enhance the game-day experience for fans.

The number of people watching NFL games in stadiums and on television has fallen significantly over the last few years. Richard Clarke assesses whether empty seats and poor ratings are signs of a permanent decline.

Television networks can't get enough of reality programmes that follow the everyday lives of sports stars. Barry Wilner finds out how the USOC and NFL are using the content to generate interest in their live events.

The NFL's OTT platform, which allows fans to watch every single game live or on-demand, has been relaunched following a partnership between the league, Bruin Sports Capital and WPP. Ben Cronin finds out more about the overhauled service.

Dominic Bliss finds out how the NFLPA’s RISING 50 has been successful in identifying the NFL's most marketable idols of tomorrow.

What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the third part of a three-part series, Frank Dunne takes a look at the Green Bay Packers NFL American football franchise.

SportBusiness International reports on the NFLPA’s game-changing tie-up with Whoop and the implications for sport and the wearable technology sector.

Blair Hughes visits NRG Stadium in Houston, Texas for the NFL American football league's Super Bowl 51 match between the New England Patriots and Atlanta Falcons.