Select renews as EHF’s official ball supplier
Danish sporting goods brand Select Sport has renewed its agreement with the European Handball Federation (EHF) as the supplier of official match balls and resin for the continent’s top national team e…
Progressive Field extension highlights MLB’s appeal to insurers
Progressive Insurance has reinforced its top-three position in the US car insurance sector by extending its stadium naming-rights deal with baseball’s Cleveland Guardians through the 2036 season.
Barclays set for WSL title renewal
Global bank Barclays is believed to be close to finalising a title sponsorship renewal with the Women’s Super League (WSL).
The Daily Telegraph has reported that the bank is set to pay £9m ($11.4m/€10.5m)
Texas Rangers makes owner-linked patch deal with Energy Transfer
World Series champion the Texas Rangers has signed a home-town jersey patch deal, in more ways than one, with Dallas-based Energy Transfer
Barclays adds New York Liberty jersey patch deal to women’s portfolio
Banking group Barclays has signed as the New York Liberty’s jersey patch partner in a multi-year deal starting with the 2024 WNBA season.
SeatGeek expands MLB presence in team deals with sponsorship inventory
Major League Baseball's 'Official Ticket Marketplace' partner SeatGeek has struck a series of new MLB teams deals, as it expands its presence in baseball at the club level
Laporta threatens Nike termination as club seeks ‘best contract’
FC Barcelona’s president Joan Laporta has ramped up the pressure on kit supplier Nike to either quit or pay more to the debt-laden LaLiga club.
AFA names 4E Exchange as global sponsor
The Argentinian Football Association (AFA) has signed up trading platform 4E Exchange as a global sponsor of the Argentina national team.
Hyundai deal takes Copa Libertadores portfolio close to completion
South Korean car maker Hyundai Motor has signed as a new top-tier sponsor of South America’s main club competition, the Copa Libertadores, for three years until 2026.
Sky Ireland sponsorship eases pressure on FAI
The Football Association of Ireland (FAI) has ended a four-year search for a main national team sponsor by announcing Sky Ireland as the primary partner of the men's senior side until 2028.