Matthew Glendinning

Italian Serie A football club Inter Milan has extended its official energy partner deal with A2A Energia for the next two years

Manchester City has signed up the decentralised finance (DeFi) trading analysis and advisory technology company 3Key as a regional sponsor

Turkish blockchain company Bitci has signed as a sponsor of Brazilian club Sport Recife with branding rights to the bar at the bottom of the club’s shirt.

Blockchain provider Chiliz has signed with the Italian Football Federation (FIGC) to launch a '$ITA' fan token on the fan engagement and rewards app

Indian off-road tyre brand BKT Tires and Canadian tyre retailer OK Tire have been named as the joint title sponsors for the 2022 World Women’s Curling Championship, hosted in Prince George, Canada.

The European Tour will benefit from a cash injection of at least $400m (€349m) over the next decade thanks to its new, historic title sponsorship with Emirati logistics firm DP World.

NBA China has reached a multi-year brand licensing agreement for men's care products with the Chinese sports and health business section of the Fung Group conglomerate

State carrier Qatar Airways has added to its diverse sports property sponsorship portfolio with the addition of the Russian Volleyball Federation (CEV)

English Premier League clubs may decide to scrutinise every club sponsorship for owner-related influence in response to the takeover of Newcastle United by the Saudi Public Investment Fund (PIF)

Loans company Latitude Financial has upgraded its relationship with Australian Football League club Richmond to the position of joint major partner until at least the end of the 2025 season

Health and fitness wearable brand Whoop has added the inaugural UCI Track Champions League to its growing portfolio of sports sponsorships

Dubai-based logistics company DP World will become the title sponsor of the European Tour from the start of the 2022 season