Football

Features

Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.

MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium Mixed-use development with sportsbook planned to capitalise on sports betting legislation E

In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.

Sean Jefferson was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

Darren Eales was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

Alfredo Bermejo was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships D

Paysandu Sport Club end agreement with Puma to enter white-label deal with garment maker Share of shirt sales increases from 10% to between 25 and 30%

Drop in advertising against football unlikely to impact media-rights income Value of shirt and LED inventory could increase Exemption likely to drive horse racing media-rights revenue

LaLiga  club  wants NWSL franchise to activate sponsors and ‘be different’ from rivals   North American  commercial partners brought in $99m of club’s $1bn revenue in 2017-18    Cancelled Miami ga

CR7 wins best player at Globe Soccer Awards in Dubai Special career award for Brazil legend Ronaldo

In association with the Globe Soccer Awards

APAC contains biggest proportion of Arsenal’s global fanbase at 30 per cent. Since opening Singapore office, 85 per cent of all club’s sponsorships now come from outside Europe.

• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League • But European Club Association and Uefa show united front in the face of allegations • S