Football
McDonald’s to replace Uber Eats as Ligue 1 title sponsor
Ligue de Football Professionnel (LFP), organising body of the top two divisions of the French game, has agreed a three-season deal making McDonald’s the new title sponsor of Ligue 1, with the contract reportedly nearly doubling in value.
Sky Ireland sponsorship eases pressure on FAI
The Football Association of Ireland (FAI) has ended a four-year search for a main national team sponsor by announcing Sky Ireland as the primary partner of the men's senior side until 2028.
April deadline for Uefa club competition rights bids in Ukraine
Broadcasters in the Ukraine must submit first-round offers for Uefa club competition rights by April 22 after the sales process was launched by the Team Marketing agency
AWS focuses on AI in expanded Bundesliga renewal
Amazon Web Services has agreed an extension to its sponsorship agreement with the German Football League (DFL) that places a new emphasis on the company’s artificial intelligence technology.
Record Bundesliga revenues top €5bn to beat pre-pandemic levels
Total revenue in the top two divisions of German football broke the €5bn ($5.4bn) barrier for the first time in the 2022-23 season, with almost two-thirds of all clubs now operating in the black following the long-running impact of the pandemic.
Castore beefs up English football presence with Umbro sublicensing
SportBusiness understands Castore is positioned to take over all existing Umbro football kit contracts in the UK, with exclusive windows to become each club's kit supplier after their Umbro contracts expire.
Concacaf adds six-figure Chili’s sponsorship for Nations League Finals
Concacaf has announced a sponsorship by American national restaurant chain Chili's Grill & Bar as the official restaurant of the Concacaf Nations League Finals, which includes two semi-final matches and the final.
ESPN Brasil set to retain Serie A rights
Pay-television broadcaster ESPN Brasil is poised to retain rights to Italy’s Serie A in a three-season agreement running from 2024-25 to 2026-27.
Feyenoord set for lucrative Mediamarkt shirt sponsorship
Feyenoord is to have a new shirt sponsor from the 2024-25 season, with a lucrative agreement with German electronics retailer Mediamarkt thought to be in place.
Jägermeister on board as title sponsor for new USL League One cup tournament
The United Soccer League's USL League One is launching an inaugural in-season cup competition with Jägermeister as the entitlement sponsor for the tournament in a new sponsorship deal.
NWSL franchise interest intensifies with $58m Reign sale
Seattle Reign has become the second National Women’s Soccer League (NWSL) franchise to be sold in a week, as the ownership overhaul in the top United States division continues apace.
Fifa 2023 revenues buoyed by WWC, sponsorship makes up 39 per cent
World governing body FIFA enjoyed income of $1.17bn (€1.07bn) in 2023, boosted by strong commercial revenues from the Women’s World Cup in Australia and New Zealand.
EXCLUSIVE: Vietcontent agency nets Uefa club competitions in Vietnam
The Vietcontent agency has acquired rights to Uefa club competitions in Vietnam from 2024-25 to 2026-27, SportBusiness understands.
AFA threatens ESPN with legal action for streaming-only coverage of Supercopa
The Argentine Football Association (AFA) is weighing legal action against domestic broadcast partner ESPN for what it claims is a contractual breach relating to coverage of yesterday's (Thursday's) Supercopa.
Five editions of expanded annual Fifa U17 World Cup awarded to Qatar
Fifa has continued the expansion of its international tournaments with the announcement that Qatar is to host the next five editions of an annual 48-team men’s U17 World Cup, with Morocco set to stage t…
San Diego Wave sold in record $120m deal for NWSL
The San Diego Wave of the National Women's Soccer League is being sold for a league-record price of $120m (€110m) on the eve of the team's third season, a source with knowledge of the deal confirmed t…
Barcelona hit by resignation of key finance exec Romeu
Spanish LaLiga club FC Barcelona has been hit by the surprise resignation of Eduard Romeu, the vice-president in charge of financial affairs and a key figure in attempts to rebalance the club’s finances.
LFP Media ups digital presence with launch of own NFT fantasy game
France’s Professional Football League (LFP) has claimed a global football first by developing and operating its own non-fungible token (NFT) fantasy game.