United Kingdom
EXCLUSIVE: Edgbaston seeks first naming-rights sponsor
The Edgbaston Stadium commercial team is looking to sell naming rights to the home of Warwickshire County Cricket Club for the first time, SportBusiness can reveal
Euro 2024 audience shares exceed 60 per cent in major markets
ZDF delivered a huge audience share of 76.8 per cent for its live coverage of Germany’s clash with Denmark on Saturday evening during a weekend in which teams from four of Europe’s ‘big five’ markets were in action.
96.com bets on Burnley promotion with two-year shirt deal
English Championship club Burnley has signed up betting operator 96.com as its front-of-shirt partner for both the men’s and women’s teams as part of a two-year deal, from 2024-25 to 2025-26.
Industry return for Willoughby as PFL global partnerships head
The Professional Fighters League (PFL) has hired Damian Willoughby, the former City Football Group and EA Sports executive who briefly worked at Chelsea, as its head of global partnerships
Al-Kudcy leaving Chelsea Women to become WSL commercial chief
Zarah Al-Kudcy, the commercial director for reigning WSL champion Chelsea Women, is leaving the club to become the chief revenue officer for NewCo, the independent body set up to run the top-flight women’s league and the second-tier Women’s Championship.
Further woe for 777 Partners as British Basketball League licence terminated
The sports portfolio of US investment fund 777 Partners has suffered another hit after Basketball League Ltd (BLL), which operates the top-tier British Basketball League, had its licence terminated by the sport’s national governing body.
EXCLUSIVE: Tottenham looking for new sleeve sponsor as another Cinch deal ends
Tottenham Hotspur is in the market for a new sleeve sponsor after online car retailer Cinch opted not to extend its deal with the club, continuing a retrenchment that has also seen the brand decide on an early exit from its five-year title deal with the Scottish Professional Football League (SPFL).
Ex-World Rugby CCO Hill named commercial director of Ineos cycling team
Tom Hill, a former commercial executive at World Rugby and Manchester United, has joined UCI WorldTour professional cycling team Ineos Grenadiers as its commercial director
Crystal Palace signs ‘record’ Net88 deal as Cinch retraction continues
Premier League side Crystal Palace has signed a ‘record’ two-year deal with Asian betting firm Net88, opting to continue to make hay from the sector before a league-wide ban on betting sponsorships comes into force at the end of the 2025-26 season.
Premier League closes Guinness sponsorship, Barclays poised to extend
The Premier League is busy finalising its commercial programme ahead of next season, unveiling a new beer sponsorship with Guinness amid reports Barclays has renewed its deal and Oracle is to end its association.
Experience Kissimmee agrees first UK on-kit deal with Brighton sleeve rights
Florida tourism authority Experience Kissimmee has signed its biggest-ever deal in the UK football market by acquiring the sleeve sponsorship rights at Brighton & Hove Albion
LTA nets domestic Tennis Channel deal, commercial revenues top £9m
The Lawn Tennis Association, the sport's UK governing body, has signed a comprehensive four-year domestic media rights agreement with the specialist Tennis Channel
Premier League to trial new financial rules alongside PSR
Premier League clubs have agreed to trial two new sets of financial regulations next season to run alongside the league’s Profit and Sustainability Rules (PSR) but rejected changes to the existing PSR s…
Premier Sports, BBC net Scottish Cup extension
Premier Sports and BBC Scotland have retained Scottish Cup rights after striking new five-year deals that afford the pay-TV broadcaster a slight increase in match picks.
SPFL sells bundle of 20 matches to Premier Sports
The Scottish Premiership will enjoy a marked increase in pay-television coverage from next season onwards after Premier Sports secured domestic rights to 20 matches excluded from the main contract with…
Man City launches legal fight over Premier League commercial rules
Manchester City has launched unprecedented legal action against the Premier League over its Associated Party Transaction (APT) rules in a move that is likely to provoke major conflict with other top-flight…
MLB calls on Zoom Workplace as London Series title sponsor
Zoom Workplace has been announced as Major League Baseball's presenting partner for the 2024 London Series, a two-game series between the New York Mets and Philadelphia Phillies at London Stadium June…
Japan-England to be shown by RugbyPass in UK market
The broadcast of England’s test match against Japan on June 22 on an OTT streaming platform will represent a landmark shift after the World Rugby-owned RugbyPass TV secured rights in the UK and Ireland.