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Features

James Davies-Yandle, founder and chief executive of Y11, which recently acquired Welsh Rugby Union club Ospreys, speaks to SportBusiness about the ambitions for the club and the opportunities he sees on the horizon.

Omar Khan, managing director EMEA, Leverage Marketing Advisors, calls for fewer reviews and more action in addressing BAME representation on the boards of UK sports bodies.

Simon Green, head of broadcaster BT Sport, talks about the impact of the Covid-19 pandemic on media rights values and consumer habits and says closed-door sport is not the product the broadcaster paid for. Adam Nelson reports.

NFL team the San Francisco 49ers are ready to play an active role in helping Leeds United become a Premier League force both on and off the field following the club's promotion to English soccer's top flight. SportBusiness speaks to 49ers Enterprises president Paraag Marathe.

Publicis Sport & Entertainment’s Anthony Goddard, head of media research, and Gareth Smith, media research manager, explain why the post-lockdown period has seen unprecedented and consistently high audiences for Sky Sports in the UK

In the wake of the West Indies’ recent tour of England, Cricket West Indies chief executive officer Johnny Grave speaks about CWI’s opposition to the ICC's current revenue sharing model for international cricket tours.

James Thompson, senior account manager at Cake, looks at creative ways rugby union's sponsors can activate and leverage their partnerships as the sport prepares to return behind closed doors.

Spectators could soon be allowed back into UK sports stadiums if a series of pilot events pass by successfully. But Ben Cronin says social distancing requirements could be easier to maintain in some sports venues than others.

Phil Carling, head of football at the Octagon agency, explains why the brand positioning of Premier League winners Liverpool as a club where ‘This Means More’ is key to unlocking its commercial potential

SportBusiness speaks to Jamie Hindhaugh, chief operating officer of BT Sport, who says that in the light of Covid-19, remote production points the way towards the broadcaster’s future

A network of Bluetooth sensors installed at the venues for the three-match cricket series between England and the West Indies is allowing the ECB to detect the exact location of everyone involved in the matches and to track and trace any suspected outbreaks of Covid-19. Ben Cronin reports.

Matthew Glendinning, editor of SportBusiness Sponsorship, believes Uefa’s Financial Fair Play rules will survive even after the Court of Arbitration for sport overturned the governing body's competition ban on Manchester City.

Garth Shephard, a partner at recently-launched sports tech investor and adviser Sightline Ventures, discusses how technology is driving sport in response to generational shifts and how swifter adoption of new technologies will keep significant new revenue within sport and not in the pockets of third parties

Jon Tibbs, founder and chairman of sports communications agency, Jon Tibbs Associates, thinks some of the good habits and innovative thinking Olympic federations have adopted during the Covid-19 lockdown could endure long after the crisis.

Anthony Goddard, head of media research, Publicis Sport & Entertainment, delves into the numbers to see how the UK’s football public returned to their seats for Premier League action after the Covid-19 enforced hiatus.

As the end of May approaches and the Premier League continues to work on ‘Project Restart’, Adam Nelson examines the legal issues facing English football’s operating bodies as they push for football’s return.

Adam Nelson takes a look at how the community initiatives at Liverpool FC and Everton FC are providing fans with much-needed support during the Covid-19 lockdown.

Mark Waller, managing director, sales and marketing, McLaren F1, talks about the difficult decision to furlough some staff members during the Covid-19 pandemic and argues the case for an even lower team cost cap in Formula 1.

Fausto Zanetton, chief executive of Tifosy Capital & Advisory, discusses why player salaries have become such a burning issue for clubs, the knock-on affects of France’s media rights cycle, and the potential long-term impacts of the shutdown.