United Kingdom
Study: UK viewing time for women’s sports up 16 per cent
The average UK viewing time for women’s sport across free-to-air and pay-television rose by 16 per cent in 2023, driven in large part by the bumper audiences for the 2023 Fifa Women’s World Cup.
BBC to show live Super League matches in landmark three-year deal
Super League, the top tier of rugby league in the UK, will receive live coverage on the BBC for the first time after the public-service broadcaster struck a new three-year deal with Rugby League Commercial, the league’s commercial rights-holder.
Tottenham CCO Kline exits with stadium naming rights still unsold
Todd Kline has resigned as chief commercial officer of Tottenham Hotspur after less than three years in the role, and is expected to join Premier League rivals Chelsea FC
British Cycling engaging agencies as it takes on Tour of Britain delivery
British Cycling has indicated it will be willing to engage the support of sports marketing agencies after taking on the responsibility for delivering this year’s Tour of Britain men’s and women’s road races.
Sobha Realty upgrades Arsenal commitment with training ground deal
Arsenal has today announced that Sobha Realty has increased its sponsorship commitment to the Premier League club by taking on a suite of new assets.
Arsenal signs MG Motor in rare Premier League car sector deal
MG Motor UK has announced a multi-year sponsorship with Arsenal that will see the UK car manufacturer become the Premier League club’s ‘Official Automotive Partner’.
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Garlick to succeed Venkatesham at helm of Arsenal
Richard Garlick, director of football operations at Arsenal FC, is to become the new managing director of the Premier League club
Rugby League Commercial unites with Endeavor Streaming for SuperLeague+
Rugby League Commercial (RLC), the joint venture between Super League and the Rugby Football League (RFL) that acts as commercial rights-holder, has unveiled a new global, direct-to-consumer streaming service for the sport’s top division in the UK.
Sky reasserts golf dominance with Open deal
Sky Sports has reaffirmed its unchallenged golf dominance in the UK market after retaining rights to the Open Championship for another four years
Van Rooyen exits Sky after 18 years, UK & Ireland unit to report into Strong
Stephen van Rooyen has announced he is to leave Sky, the pay-television giant where he is group chief commercial officer and chief executive of the UK and Ireland business, at the end of next month
Football DataCo invites event data bids for English, Scottish leagues
Football DataCo (FDC), the data rights-holder for the top football leagues in England and Scotland, has issued a request for proposals (RFP) for the provision of event data collection services, data capture,…
Berrada hired as Man United CEO in latest City Football Group exit
Manchester United has announced the appointment of Omar Berrada as its new chief executive after he left his position as head of football operations at City Football Group (CFG), the parent company of Premier League rivals Manchester City.
Utilita acquires Hampshire stadium naming rights in cricket sustainability push
Hampshire Cricket is looking to lead the way for sustainable development in cricket after signing up energy company Utilita as its new stadium naming rights sponsor
SweetSpot enters liquidation following loss of British Cycling contract
SweetSpot, until recently the organiser and promoter of cycling's Tour of Britain, has entered liquidation as it faces legal disputes exceeding £1m (€1.2m/$1.3m).
TNT Sports secures BCCI rights to 2028 in nick of time
One week before the start of England’s five-Test tour of India, pay-television broadcaster TNT Sports has secured exclusive rights in the UK for the series in a deal that also covers all India home matches u…
ECB secures more grassroots funding in sleeve sponsorship renewal with IG
The England and Wales Cricket Board (ECB) has announced a three-year renewal of its sponsorship agreement with trading and investment firm IG.
Royal London to brand Lions women’s shirt, Howden sponsors NZ tour
UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.
Famed sports docuseries producers Box to Box raises £30m from Bruin
Global sports and entertainment investment company Bruin Capital has made a significant investment in Box to Box Films, the UK production company behind the array of popular Netflix sports docuseries