United Kingdom

The average UK viewing time for women’s sport across free-to-air and pay-television rose by 16 per cent in 2023, driven in large part by the bumper audiences for the 2023 Fifa Women’s World Cup.

Super League, the top tier of rugby league in the UK, will receive live coverage on the BBC for the first time after the public-service broadcaster struck a new three-year deal with Rugby League Commercial, the league’s commercial rights-holder.

Todd Kline has resigned as chief commercial officer of Tottenham Hotspur after less than three years in the role, and is expected to join Premier League rivals Chelsea FC

British Cycling has indicated it will be willing to engage the support of sports marketing agencies after taking on the responsibility for delivering this year’s Tour of Britain men’s and women’s road races.

Arsenal has today announced that Sobha Realty has increased its sponsorship commitment to the Premier League club by taking on a suite of new assets.

MG Motor UK has announced a multi-year sponsorship with Arsenal that will see the UK car manufacturer become the Premier League club’s ‘Official Automotive Partner’. T

Richard Garlick, director of football operations at Arsenal FC, is to become the new managing director of the Premier League club

Rugby League Commercial (RLC), the joint venture between Super League and the Rugby Football League (RFL) that acts as commercial rights-holder, has unveiled a new global, direct-to-consumer streaming service for the sport’s top division in the UK.

Sky Sports has reaffirmed its unchallenged golf dominance in the UK market after retaining rights to the Open Championship for another four years

Stephen van Rooyen has announced he is to leave Sky, the pay-television giant where he is group chief commercial officer and chief executive of the UK and Ireland business, at the end of next month

Football DataCo (FDC), the data rights-holder for the top football leagues in England and Scotland, has issued a request for proposals (RFP) for the provision of event data collection services, data capture,…

Manchester United has announced the appointment of Omar Berrada as its new chief executive after he left his position as head of football operations at City Football Group (CFG), the parent company of Premier League rivals Manchester City.

Hampshire Cricket is looking to lead the way for sustainable development in cricket after signing up energy company Utilita as its new stadium naming rights sponsor

SweetSpot, until recently the organiser and promoter of cycling's Tour of Britain, has entered liquidation as it faces legal disputes exceeding £1m (€1.2m/$1.3m).

One week before the start of England’s five-Test tour of India, pay-television broadcaster TNT Sports has secured exclusive rights in the UK for the series in a deal that also covers all India home matches u…

The England and Wales Cricket Board (ECB) has announced a three-year renewal of its sponsorship agreement with trading and investment firm IG.

UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.

Global sports and entertainment investment company Bruin Capital has made a significant investment in Box to Box Films, the UK production company behind the array of popular Netflix sports docuseries