San Antonio Spurs and Bitdefender leverage local links in new deal
The National Basketball Association’s San Antonio Spurs has added cyber security brand Bitdefender to its sponsorship portfolio.
Aston Martin signs up ServiceNow
Aston Martin Formula 1 team has secured a deal with US-based digital workflow company ServiceNow
SPL bolsters sponsorship portfolio with Medgulf signing
The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF).
Saudi Arabia ‘interested’ in central IPL investment
Saudi Arabia has expressed interest in expanding its investment in sport to include cricket’s Indian Premier League (IPL) and has spoken to the Indian government about the possibility of investing up t…
EXCLUSIVE: Gujarat Titans seeking new front-of-shirt sponsor for 2024 IPL season
Indian Premier League (IPL) franchise Gujarat Titans is actively searching for a new front-of-shirt sponsor after Ather Energy opted not to renew its deal, SportBusiness can reveal.
Former Brentford commercial director Parkinson joins Alpine
The Renault-owned Formula 1 team Alpine has appointed former Brentford executive James Parkinson as its new UK commercial director
De la Vega earns LaLiga promotion after commercial successes
Spain's LaLiga has promoted its commercial and marketing director Jorge de la Vega to the position of deputy executive general director
Brighton adds British Airways sponsorship
Premier League club Brighton & Hove Albion has signed up global airline British Airways as a sponsor
QPR signs Matrade stadium naming-rights deal amid financial challenges
English club Queens Park Rangers has signed a stadium naming-rights agreement as it bids to allay its financial difficulties
West Ham women secure latest extension with Vision Consulting
West Ham United’s women’s team has signed an extension to its sponsorship agreement with accountancy and auditing firm Vision Consulting.