The National Basketball Association’s San Antonio Spurs has added cyber security brand Bitdefender to its sponsorship portfolio.
Aston Martin Formula 1 team has secured a deal with US-based digital workflow company ServiceNow
The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF).
Saudi Arabia has expressed interest in expanding its investment in sport to include cricket’s Indian Premier League (IPL) and has spoken to the Indian government about the possibility of investing up t…
Indian Premier League (IPL) franchise Gujarat Titans is actively searching for a new front-of-shirt sponsor after Ather Energy opted not to renew its deal, SportBusiness can reveal.
The Renault-owned Formula 1 team Alpine has appointed former Brentford executive James Parkinson as its new UK commercial director
Spain's LaLiga has promoted its commercial and marketing director Jorge de la Vega to the position of deputy executive general director
Premier League club Brighton & Hove Albion has signed up global airline British Airways as a sponsor
English club Queens Park Rangers has signed a stadium naming-rights agreement as it bids to allay its financial difficulties
West Ham United’s women’s team has signed an extension to its sponsorship agreement with accountancy and auditing firm Vision Consulting.